Top U.S. Parent Companies and Stickiest Brands on the Web, December 2008
A look at the brands that get visitors and keep users engaged the longest both at home and work.
A look at the brands that get visitors and keep users engaged the longest both at home and work.
The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.
Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.
| Top 25 Parent Companies/Divisions at Home and Work, December 2008 | ||
|---|---|---|
| Parent | Unique Audience (000) | Time per Person (hr:min:sec) |
| 133,854 | 2:02:03 | |
| Microsoft | 125,826 | 2:24:00 |
| Yahoo | 117,821 | 3:11:49 |
| AOL | 86,080 | 3:41:02 |
| News Corp. Online | 78,081 | 1:29:19 |
| eBay | 68,272 | 1:38:32 |
| Amazon.com | 67,362 | 0:36:39 |
| InterActiveCorp | 63,493 | 0:19:08 |
| Apple Computer | 56,881 | 1:25:49 |
| 55,217 | 2:07:58 | |
| Wikimedia Foundation | 53,668 | 0:18:12 |
| CBS Corporation | 51,672 | 0:20:44 |
| New York Times Company | 50,828 | 0:18:07 |
| Walt Disney Internet Group | 49,495 | 0:37:42 |
| Turner Network (Division) | 47,483 | 0:37:49 |
| Glam Media | 45,300 | 0:16:26 |
| AT&T Inc. | 43,614 | 0:34:08 |
| Wal-Mart Stores | 42,214 | 0:19:37 |
| Landmark Communications | 41,723 | 0:27:43 |
| Scripps Networks Interactive | 40,958 | 0:07:54 |
| Target Corp. | 37,194 | 0:11:36 |
| RealNetworks | 33,850 | 0:39:18 |
| Viacom Digital | 31,805 | 0:38:22 |
| Time Warner (division*) | 30,036 | 0:19:21 |
| General Electric | 29,189 | 0:11:55 |
| Notes: 1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division. 2. The Time Warner division excludes Turner Network’s audience. |
||
| Source: Nielsen Online, 2009 | ||
| Top 10 Stickiest Brands at Home and Work, December 2008 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time per Person (hr:min:sec) |
| Electronic Arts Online | 13,494 | 8:26:57 |
| Fanfiction.net* | 1,022 | 5:32:18 |
| FullTiltPoker.com* | 1,104 | 4:59:42 |
| PokerStars.com* | 1,981 | 4:38:39 |
| Juno Online Services | 3,532 | 3:57:08 |
| AOL Media Network | 86,080 | 3:41:02 |
| Yahoo | 116,906 | 3:12:05 |
| RealVNC | 1,100 | 2:45:20 |
| Videolan | 2,100 | 2:45:07 |
| Slingo* | 753 | 2:22:56 |
| Notes: 1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content. 2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result. |
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| Source: Nielsen Online, 2009 | ||
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