In an innovative tech move, fashion brand Topshop has announced it will be engaging with virtual reality technology to offer consumers a 3D experience of its London Fashion Week show, all from the safety of their Oxford Street shop.
In an innovative tech move, fashion brand Topshop has announced it will be engaging with virtual reality technology to offer consumers a 3D experience of its London Fashion Week show, all from the safety of their Oxford Street shop.
Bringing the ‘world’s first in telepresence and virtual reality’ to LFW, the Topshop Unique show will be streamed from the Turbine Hall in the Tate Modern, and consumers will be able to don head-sets that allow them to enter the 360 degree world experienced by those who are at the show.
Created by 3D agency Inition, the virtual world will incorporate live feeds from backstage, the catwalk show and VIPs who attend, and will ensure fashion-forward consumers don’t miss out on the exclusive show.
http://youtu.be/3aziaqC26JE
Sir Philip Green, owner, Arcadia Group said: “The Topshop Unique show is going from strength to strength; not only in terms of the collection but also in how we share this with our customers at home and in our stores, giving them an up to the minute runway show experience.
“This season’s live stream in virtual reality between two iconic London destinations, the Tate Modern and our Flagship store in Oxford Circus takes the idea of the traditional fashion show to a new dimension, as we continually look for new ways to engage, excite and involve our customers.”
Available to use on the 16th, 17th and 18th of February during store hours, the move highlights Topshop’s continued dedication to staying ahead of the pack in an increasingly digitalised world.
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