Toyota comedians prank passersby for new campaign
In our favourite campaign video of the week, four musical comedians hide in a Toyota Aygo and improvise songs about the people they see passing a spot, marked by a large X.
In our favourite campaign video of the week, four musical comedians hide in a Toyota Aygo and improvise songs about the people they see passing a spot, marked by a large X.
In our favourite campaign video of the week, four musical comedians hide in a Toyota Aygo and improvise songs about the people they see passing a spot, marked by a large X. The films, by Saatchi & Saatchi London, will run on Toyota’s social platforms, including Facebook, Twitter, Toyota YouTube. A shortened version of the ad will run as a pre-roll on Vevo.
Jemma Shaw, a marketing communications specialist at Toyota GB, said:
“X marks the spot has really brought to life the attitude of the Aygo in a fun and engaging way. This is a great continuation of the ‘Go Fun Yourself’ campaign launched in July and will form part of our always-on social and digital content plan throughout the year.”
https://www.youtube.com/watch?v=KJSsUSlyexg
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