Toyota's latest campaign fuelled by bullsh*t
Toyota released a humorous three-minute documentary plotting how poo can fuel a car, in a decisive effort to quash skeptics of fuel cell vehicles and promote its new hydrogen-powered Mirai model.
Toyota released a humorous three-minute documentary plotting how poo can fuel a car, in a decisive effort to quash skeptics of fuel cell vehicles and promote its new hydrogen-powered Mirai model.
Toyota released a humorous three-minute documentary plotting how poo can fuel a car, in a decisive effort to quash skeptics of fuel cell vehicles.
Created by agency Droga5, the ‘Fuelled by Bullsh*t’ campaign illustrates a step-by-step method of drawing hydrogen from cow manure – also managing to squeeze in a subtle promotion of Toyota’s hydrogen-powered Mirai.
https://www.youtube.com/watch?t=15&v=9pTluy9KpYU
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