A newly re-branded TSB, once Lloyds TSB and Cheltenham & Gloucester (C&G), is to launch this week, with a campaign made up of print, outdoor and digital activity that greets customers with a 'Hello' before highlighting the bank's 'local' aspects.
A newly re-branded TSB, once Lloyds TSB and Cheltenham & Gloucester (C&G), is to launch this week, with a campaign made up of print, outdoor and digital activity that greets customers with a ‘Hello’ before highlighting the bank’s ‘local’ aspects.
The national ad campaign, which also includes an animated video (below) of the bank’s history to be shown online and in the cinema, was created by Joint, and uses the strapline “Welcome back to local banking”.
The hashtag #HelloTSB is to be used across all social media sites.
In a comment to Marketing Week, TSB products and marketing director Mike Regnier said the re-launch was: “Not just bringing back the brand; it’s bringing back what we call ‘local banking’. Our sole purpose is to fuel local economies the length and breadth of the country.”
Placing a greater emphasis on localised banking and communities may be a good decision by TSB, as mistrust for large financial institutions continues to echoe throughout the country since the economic crisis.
http://youtu.be/YJzJCd_pwy8
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