Tumblr-born Fiat 500 stop motion ads' TV evolution

As if to mirror the birth of GIF on Twitter, Fiat has released a quirky set of TV films featuring various oddities ranging from men in horse masks to twerking onsies.

Fiat bosses have demanded a set of Tumblr-born films be made into TV ads following soaring viral success.

As if to mirror the birth of GIF on Twitter, Fiat has released the quirky set of TV films featuring various oddities ranging from men in horse masks to twerking onesies. “More space, more fun” says one execution, ending with the campaign line, “Endless fun”.

http://www.youtube.com/watch?v=WAFpPHQr4W4
http://www.youtube.com/watch?v=23zKx60aKoY#t=19

 

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