In a bid to be the loudest voice on the internet to take advantage of brand ambassador Beyonce's UK tour and promote their own online competition, @PepsiMaxUK took advantage of Twitter's Promoted Tweet service to excellent results.
In a bid to be the loudest voice on the internet to take advantage of brand ambassador Beyonce’s UK tour and promote their own online competition, @PepsiMaxUK took advantage of Twitter’s Promoted Tweet service to excellent results.
Using the Promoted Trend hashtag #MeetBeyonce, as well targeting keywords, Pepsi’s online campaign to promote meet and greet tickets with the popstar achieved very high awareness levels, with the #MeetBeyonce hashtag being mentioned over153,000 times during the competition.
Engagement levels of the Promoted Trend peaked at a reported 32 per cent.
Commenting on the news, Aman Matharu, digital marketing manager at Pepsi Max, said: “We always want to be where our audience is. Twitter is tightly linked with music and TV, so launching our biggest competition of the year on Twitter was an obvious choice. The proof of our success was in the results: Outstanding engagement, low CPE and thousands of new followers – the return on investment surpassed all expectation.”
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Twitter is really proving their worth in gold, great insight- will have to use for our business!