Unilever uses digital push to enhance Knorr brand in the UK
As part of a wider £12m marketing push to spread the word of food brand Knorr in the UK, its owner Unilever is creating an online portal to recruit fellow foodie fans.
As part of a wider £12m marketing push to spread the word of food brand Knorr in the UK, its owner Unilever is creating an online portal to recruit fellow foodie fans.
As part of a wider £12m marketing push to spread the word of food brand Knorr in the UK, its owner Unilever is creating an online portal, supported by social media activity, to recruit fellow foodie fans.
The latest campaigns are focused on pushing the quality and taste credentials of Knorr, which has so far struggled to dominate UK marketers despite being Unilever’s largest single global brand, and it is hoped the new strategy will create a dedicated online community of followers for the company.
An online portal boasting a 230-strong team of ‘Knorr Chefs’ ready and willing to interact with food enthusiasts and visitors to the site with be the centre of the campaign.
As well as this, Facebook activity will be used to support the hub and recruit fans for the brand’s “Kitchen Academy”, which offers members personalised tailored recipes. Yum!
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