Watch: Interactive ASOS ad lets users swap colours

ASOS has released an interactive YouTube video that lets users control the colours of different scenes, decorated with a pop track from Juce!

ASOS has released an interactive YouTube video that lets users control the colours of different scenes, decorated with a pop track from Juce!

Users can flit between red, yellow, green, blue or black depending on their fancy.

The video promotes ASOS’ FW14 collection, users can pick a colour from a bar above and below the main frame.

The film was created by Virtue Worldwide, Vice Media’s in-house creative agency.

The ad features London-based Juce! playing “The Heat”.

http://www.youtube.com/watch?v=43rVGFnbK2A#t=167

 

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