Will you be my prom date, Netflix?

It gets to that time of the year when all American teens lay awake at night in a deep sweat wondering and plotting which classmate to ask to prom – who will reject me? Who will react violently? Can I take my mom*?

*mum

Popular television and film (which must always be trusted) tell us that this could be the beginning of a short but socially progressive campaign to high school supremacy, or  a chance to wear a bright turquoise suit with a frilly shirt and a cumber band with your date dressed in bin liners as an accessory to rebellion – or if you’re struggling, you and your zit could fly solo and  attempt to call ‘it your own choice’.

Netflix may not seem like a natural, or rather humanly possible prom date, but for one inquisitive teen they put out all the stops to connect with him via Twitter, reacting to engagement with more than just an automated smiley.

The TV and film hosting site accepted the teenager’s request on Twitter to take him to the junior prom after his proposal generated 1,000 tweets.

Netflix shows how brands can exploit opportunities from user-driven sources on places like Twitter, both the company and the American student benefited from an elevated social profile.

If only celebrities responded so diligently to my social media proposals.