Not only was Novak Djokovic’s dramatic five-set victory on Sunday exciting for tennis fans - it was also a great showcase for the champion's sponsors, who harnessed the power of the Wimbledon hashtag to celebrate their brand ambassador on Twitter.
Sunday afternoon saw Novak Djokovic battle to a dramatic five-set victory against the mighty Roger Federer in the Wimbledon men’s final.
Not only was the lengthy battle exciting for tennis fans – it was also a great showcase for the champion’s brand sponsors, who harnessed the power of the Wimbledon hashtag to revel in Djokovic’s victory on Twitter and capitalise on the social media buzz surrounding it.
Check out the response below from Uniqlo, Peugeot, Head and Adidas:
Uniqlo
Congrats to Uniqlo brand ambassador & #tennis pro Novak Djokovic on his #Wimbledon2014 win! http://t.co/TRgrMcIYhr pic.twitter.com/42Z1qaWDm8
— UNIQLO (@UniqloUSA) July 6, 2014
Dress like a #Wimbeldon champ: http://t.co/Qfm2f3glI0 #NovakDjokovic pic.twitter.com/UadDEuEhjc
— UNIQLO (@UniqloUSA) July 6, 2014
Peugeot
Congrats to @DjokerNole for his victory! Really proud of our brand ambassador #TeamDjokovic! pic.twitter.com/3y28CvK87x
— Peugeot (@Peugeot) July 6, 2014
Head
Congratulations NO.1VAK #Djokovic – 2014 Wimbledon Champion. #TeamHEAD #Wimbledon pic.twitter.com/a7JYyhPvfe
— HEAD Tennis (@head_tennis) July 6, 2014
Adidas
He won’t be beaten, he won’t be broken. @DjokerNole, #Wimbledon 2014 champion. #SmashtheSilence pic.twitter.com/rtXefSO5cV
— adidas tennis (@adidastennis) July 6, 2014
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