Women, Children Likely to Exploit Internet Gambling
A study conducted in the UK by MORI and The Net found that online gambling appeals to women and children as a safe, anonymous way to wager.
A study conducted in the UK by MORI and The Net found that online gambling appeals to women and children as a safe, anonymous way to wager.
Internet gambling is set to become a new online trend in the UK, and a study by MORI and The Net magazine found that women and children are likely to exploit it.
The survey collected responses from 2,100 people across Britain, and found that more than half of the respondents think gambling is generally addictive. Fifty-six percent think gambling is a waste of money, and 87 percent thought gambling on the Internet was regulated.
While 64 percent of those surveyed felt gambling was either addictive, unhealthy, or dangerous, only 9 percent thought the Internet was a more dangerous place to bet. Many respondents thought the Internet was much safer, with 22 percent of women saying they felt the Internet provided a safer, fun, anonymous way to gamble.
Twenty-four percent of women feel more positive about gambling on the Internet than in a bookmakers and 12 percent of teenage girls said they felt the same.
One in five respondents to the survey feel that Internet gambling will prove more attractive to children and teenagers. According to the study, 33 percent of teenagers in the UK have Internet access.
“The increase in the number of consumers online, and the low start up costs of setting up a Web site, mean that the number of Internet gambling sites will increase rapidly, many by unscrupulous traders,” said Dr. Mark Griffiths, Professor of Psychology at Nottingham Trent University. “Gambling online is tempting for users because of the accessibility and anonymity of the Internet. It could become a real social problem in the near future, unless guidelines are given to help people gamble online safely.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.