TravelSupermarket offers free holiday for shift in Mexican supermarket

TravelSupermarket launched #CheckoutToCheckin, an online campaign that will see one winner cover a shift in a Mexican supermarket in return for an all-expenses-paid break.

TravelSupermarket launched #CheckoutToCheckin, an online campaign that will see one winner cover a shift in a Mexican supermarket in return for an all-expenses-paid break.

Created by advertising agency The Corner, the digital, social and PR campaign will kick off with a series of videos featuring Made in Chelsea’s Jamie Laing in a bid to target capture the imagination of the 18-30 audience.

The campaign aims to encourage TravelSupermarket customers to get out of the hotel this summer and meet the locals.

Content will appear on social media, supported by email marketing and a consumer PR push.

Darren Bentley, Marketing Director  at TravelSupermarket said: “#CheckoutToCheckin is a fun, multi-layered campaign which both encourages holidaymakers to get to know the locals when on holiday, but also gives  one lucky person the chance to  walk away with a five-star, seven-night trip to Mexico in exchange for just one shift in a local supermarket.”

https://www.youtube.com/watch?v=uhIlrrUoAEI

 

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