YouTube declares "ad of the decade"

It's official, the public has crowned YouTube's best ad from the past decade. Check out the top five, in reverse order (for dramatic effect).

It’s official, the public has crowned YouTube’s best ad from the past decade as part of YouTube’s 10th anniversary celebrations – who won?

Check out the top five, in reverse order (for dramatic reasons, of course).

5. Dove: Real Beauty Sketches

https://www.youtube.com/watch?v=XpaOjMXyJGk

Ogilvy Brazil, PHD, Mindshare

A social experiment showing women that when it comes to their beauty, sometimes they can be their own worst critics.

4. Volvo Trucks: The Epic Split feat. Van Damme

Forsman & Bodenfors

Jean Claude Van Damme can do anything.

3. Always: #LikeAGirl 

https://www.youtube.com/watch?v=XjJQBjWYDTs

Leo Burnett, Starcom MediaVest Group

Previously your marketing moment of 2014 – this campaign shattered negative perceptions of what it means to do something “like a girl.”

2. Volkswagon: The Force

https://www.youtube.com/watch?v=R55e-uHQna0

Deutsch Los Angeles, MediaCom

Perhaps the best car campaign of all time, this adorable spot from Volkswagen doesn’t fail to put a smile on any face.

1. Turkish Airlines: Kobe vs. Messi – The Selfie Shootout

https://www.youtube.com/watch?t=37&v=jhFqSlvbKAM

Crispin Porter + Bogusky and Starcom

WINNER: Embodying two of the globes biggest obsessions, selfies and football, this follow-up to Turkish Airlines 2012 Legends on Board spot, was an instant hit on YouTube, clocking up 25M views in its first three days.

 

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