YouTube users unveil new Nissan model in interactive stunt

Nissan has raised the curtain on its the new Nissan Pulsar model – calling on the applause of the YouTube audience to help unveil the interactive online experience.

‘‘Driving On Another Level’ was created by MRY UK – combining audio, visual and user interaction is supported by a heavy social strategy.

Gav Gordon-Rogers, creative director at MRY UK, said: “Nissan wanted to unveil the Pulsar in a completely new way, breaking all the usual auto industry conventions. Hopefully we’ve achieved that goal, with the help of our partners.”

Lucía Chávez Paz, social media manager at Nissan Europe, said: “The Nissan Pulsar breaks the norm with its driver- supporting technologies, striking design and spacious interior, so we’re delighted to be launching it in a bold and unconventional way. ‘Driving On Another Level’ sets the Pulsar apart from its competitors and is a great platform to bring to life the car’s class-leading features.”