4 of July's best social campaigns

Brands must buzz like bees on social media to be seen and heard, many campaigns have infiltrated popular social tools this month – here are some of the best.

1. CK and Snapchat

Snapchat is becoming a popular way to create buzz around a new campaign, as its users attracts a very specific demographic. Calvin Klein is using Snapchat as part of a broader campaign to celebrate the 20th anniversary of CK One.

The clips are yet to broadcast, but we will no doubt be treated to a range of moody models enjoying thef spritz of CK models.

2. New Look ear hunt  

New Look’s Twitter and Instagram followers had to keep their eyes pealed for cat ear-related posts and comment using the hashtag #FashFestFun for a chance to win a £50 giftcard. Simple yet effective.

Lookout for the cat ears today, 1st person to comment #wins £50 giftcard! #fashfestfun T&cs: http://t.co/NrvqlkiZ7Spic.twitter.com/u2QYdZuPnA

— New Look Retailers (@NewLookFashion) July 19, 2014

3. Emirates flies to Chicago 

To celebrate the opening of a Dubai-Chicago air route, Emirates is running a social competition to allow the city’s inhabitants to win a trip to Dubai.

Emirates will take a picture in Dubai of one of the letters from the word ‘hello’. This will then be shared on Instagram, Twitter and Facebook. Those dwelling in Chicago then have the task of recreating the same letter from a location in the city and upload it via Twitter, Instagram or the competition website.

4. Always tackles insecurity with #LikeAGirl campaign

The #LikeAGirl campaign from Always is aimed at redefining what it means to be a girl.

https://www.youtube.com/watch?v=XjJQBjWYDTs#t=175