The new campaign titled “mini fist pump” looks to celebrate the small victories in life - especially the euphoric satisfaction when the door bell rings after ordering that double pepperoni with sides.
Just Eat is embarking on a “refreshed and invigorated brand journey” with a new £5m push supported through PR, marketing and social and digital execution.
The new campaign, titled “mini fist pump”, looks to celebrate the small victories in life – especially that euphoric feeling in your stomach when you hear a knock at the door after ordering a takeaway.
Lucy Milne, UK marketing director comments on the new creative: “It’s an exciting move for the brand as we look to extend our market reach even further and appeal to takeaway-lovers of all ages and demographics.”
Just Eat worked with The Red Brick Road, its lead creative agency, to develop the adverts alongside the new brand identity, personality and design.
TV activity will also be supported by exclusive digital video content and increased advertising across VOD and DRTV channels. Extensive outdoor activity alongside PR, experiential and social stunts to help drive home the brand’s playful personality.
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