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View articleLinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will ...
View articleLinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...
View articleThe platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer...
View articleWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleConsider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...
View articleOnly 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...
View articleIn our roundup of top martech news from this week: Salesforce adds two new clouds, LinkedIn CMO steps, down, Uberall partners with Trustpilot, and mor...
View articleOn Thursday, LinkedIn CMO Shannon Brayton announced in a post that she will be stepping down at the end of the year, to be replaced by Melissa Selcher...
View articleLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...
View articleMicrosoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...
View articleRoundup of top news in martech from the week of May 20-24, 2019. Read More...
View articleRoundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...
View articleRoundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...
View articleWe review the top news in martech from the week of October 8–15, 2018. Read More...
View articleB2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleYou don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...
View articleMicrosoft is to buy LinkedIn in a deal valued at $26.2 billion, it was announced today on the Microsoft blog. The markets have already reacted to the ...
View articleLinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...
View articleShould you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View articleIn B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Linked...
View articleAs the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...
View articleLinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View articleFacebook is testing a new feature that allows users to tag friends with a word and phrase that describes their personality or interests, much like Lin...
View articleBusiness social network LinkedIn has listened to complaints about filling members’ inboxes with updates and announced that it will reduce the number o...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
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