Annoy your colleagues with Golf R's virtual sound-controlled campaign
Volkswagen’s latest campaign “Unleash Your Rrrr” lets you control a virtual Golf R with the sound of your screeching voice.
Volkswagen’s latest campaign “Unleash Your Rrrr” lets you control a virtual Golf R with the sound of your screeching voice.
Volkswagen’s latest campaign “Unleash Your Rrrr” lets you control a virtual Golf R with the sound of your voice.
The online experience lets users create a customised film, which analyses vocal pitches to deliver a short-film that reacts to corners, drifts and brakes in time with the users’ voice.
https://www.youtube.com/watch?v=hQGGq-i4u2w
“The idea behind the Golf R ‘Unleash Your Rrrr’ was simple — imagination,” said Vinay Shahani, Volkswagen of America VP-marketing in a statement.
“As children, we’ve all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks. Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice.”
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