Keeping a firm grip on the pulse of your company’s online presence is essential to feed the social intelligence of your brand – however a simple and o...
View articleTwitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives an...
View articleMarks & Spencer, one of Britain's most adored department stores, has launched an interactive display at its flagship Marble Arch store in a bid to...
View articleMeasuring the success of your latest content marketing campaign can be tricky, especially social projects - take a look at this great infographic from...
View articleTinder, the finger-swiping dating app, is looking to monetise its popularity through introducing native advertising, in a move described as “only a ma...
View articleA report from analyst firm Berg Insight suggests that the market will grow by 54%, corresponding to 38.6% of the entire mobile advertising market. Rea...
View articleThe launch of a new website domain designed specifically for the capital is being publicised as a new way for London-based businesses, individuals and...
View articleHanding out your credentials to a counterpart is essential for the progression of your career these days. In what is an age of interconnected realms o...
View articleFacebook has extended a tool, giving marketers access to a ‘lookalike audience feature’ - meaning you can reach users similar to those already shoppi...
View articleResearch, from eDigitalResearch, also found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would...
View articleMoney makes the world go round and it seems that the digital world is helping to fuel the spin, with it being responsible for 21% of GDP growth in the...
View articleBurberry has once again displayed its digital direction, collaborating with the mobile messaging service 'WeChat' to celebrate the opening of its new ...
View articleWith email marketing producing the best ROI of any channel, and more sales attributable to it than ever before, getting the approach right is valuable...
View articleMcDonald’s infamous clown has been given a makeover and a promotion, and will now front the brand's new social media campaign of goodwill. Read More...
View articleA recent study found that 64% of the top 100 brand sites in the UK have optimised their sites for mobile, up 6% from the previous year – showing that ...
View articleThe latest Bellwether report found that marketers were increasingly optimistic about business alongside a strengthening economy. Read More...
View articleIn a world of glorious Technicolor, our eyes are forever bombarded with a spectrum of colours - which affect our purchasing decisions, according to th...
View articleHere’s a list of quick and inexpensive tips you should really be thinking about this Easter to boost your email marketing campaigns. Read More...
View articleCast an eye over this infographic from Kenshoo which looks at the metrics of social advertising, click-rates and more. Read More...
View articleWhat is the world's toughest job? Take a look at this arduous interview process, in which 24 unsuspecting people found out. Read More...
View articleRecent research from Respnsys found that mobile users were most motivated to sign up with a brand if they would receive special offers and promotions ...
View articleIn a world dominated by digital presence, being seen and being heard is an essential ingredient for a marketing strategy - so what time should you pos...
View articleFollowing US Airway's catastrophic social slip this week, we've looked at some of the best/worst brand mishaps on Twitter. People must have been fired...
View articleThe shopping landscape is about to be revolutionised thanks to smartphones, vouchers and opposable thumbs, predicts ex-Tesco boss. Read More...
View articlePopular television and film (which must always be trusted) tells us that prom night could be the beginning of a short but socially progressive campaig...
View articleConsumers are increasingly shunning the desktop in favour of more mobile technology - as such, the way emails are consumed must adapt in order to sta...
View articleMarketing often fastens itself to current events within the social atmosphere, to hijack a trending mood and piggy-back a brand to social relevance - ...
View article