YouTube uploaded its first video 10 years ago today
Insights

YouTube uploaded its first video 10 years ago today

11y Huw Jenkins

YouTube uploaded its first video 10 years ago toda...

It's hard to imagine a world without YouTube. Since its launch in 2005, the video-sharing site has amassed worldwide exposure, becoming one of the mos...

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Will Facebook supass YouTube for video ads in 2015?
Insights

Will Facebook supass YouTube for video ads in 2015?

11y Huw Jenkins

Will Facebook supass YouTube for video ads in 2015...

New research found that nearly nine in ten US advertising execs polled planned to run a video ad campaign on Facebook this year – knocking YouTube int...

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Litter louts shamed in Hong Kong with DNA testing campaign
Acquisition

Litter louts shamed in Hong Kong with DNA testing campaign

11y Huw Jenkins

Litter louts shamed in Hong Kong with DNA testing ...

Hong Kong is putting faces to the city’s rubbish citizens in a crime-fighting campaign to clamp down on litter louts. Read More...

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Airbnb pioneers Instagram's carousel format in new campaign
Acquisition

Airbnb pioneers Instagram's carousel format in new campaign

11y Huw Jenkins

Airbnb pioneers Instagram's carousel format in new...

The new format allows brands to attach multiple photos onto a single post, with a “learn more” button, which directs users to the brand’s site. Read M...

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Google launches “marketer friendly” 5-step guide for programmatic trading
Insights

Google launches “marketer friendly” 5-step guide for programmatic trading

11y Huw Jenkins

Google launches “marketer friendly” 5-step guide f...

Google has released a handy five-step guide on how best to negotiate the tricky terrain of programmatic trading for brand marketers. Read More...

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How much do music artists earn online? (Infographic)
Insights

How much do music artists earn online? (Infographic)

11y Huw Jenkins

How much do music artists earn online? (Infographi...

Music streaming service Spotify is now valued at more than £5.6bn after a fresh investment drive. With new players entering the streaming world, such ...

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Companies suffer as Google’s “mobilegeddon” strikes web
Disruptive MarTech

Companies suffer as Google’s “mobilegeddon” strikes web

11y Huw Jenkins

Companies suffer as Google’s “mobilegeddon” strike...

Brands' online traffic is expected to suffer as “significant” changes to Google’s algorithm come into effect, bumping up mobile-friendly websites - as...

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Domino’s reheating mobile strategy following "embarrassing conversions"
Insights

Domino’s reheating mobile strategy following "embarrassing conversions"

11y Huw Jenkins

Domino’s reheating mobile strategy following "emba...

Domino’s is ploughing money into a responsive mobile site after “embarrassing” conversion rates have forced the pizza brand to reassess its ‘everythin...

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Google Maps "underwater street view" hunts for Loch Ness Monster
Video

Google Maps "underwater street view" hunts for Loch Ness Monster

11y Huw Jenkins

Google Maps "underwater street view" hunts for Loc...

Google unveiled the “underwater street view” of the famous body of water, where 'Nessie' swims its murky depths, collected with the assistance of Catl...

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Norway first country to ditch FM for DAB in 2017
Disruptive MarTech

Norway first country to ditch FM for DAB in 2017

11y Huw Jenkins

Norway first country to ditch FM for DAB in 2017

Norway will become the first country in the world to dismantle its FM radio network in favour of Digital Audio Broadcasting as part of a complete digi...

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EC awards grant for tech that measures content 'likeability'
Disruptive MarTech

EC awards grant for tech that measures content 'likeability'

11y Huw Jenkins

EC awards grant for tech that measures content 'li...

The European Commission has awarded Imperial College London and Realeyes a £2.6m grant to develop technology that can measure how much people like con...

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Irn-Bru continues #GetsYouThrough campaign with 'Crack on' slot
Acquisition

Irn-Bru continues #GetsYouThrough campaign with 'Crack on' slot

11y Huw Jenkins

Irn-Bru continues #GetsYouThrough campaign with 'C...

Created by The Leith Agency, the ad shows how a good gulp of Irn-Bru can get you through the embarrassment of a train toilet door unexpectedly opening...

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Report catalogues “toxic legacy” of global e-waste
Insights

Report catalogues “toxic legacy” of global e-waste

11y Huw Jenkins

Report catalogues “toxic legacy” of global e-waste

European nations came top of the rubbish pile in a global charting of electronic waste complied by researchers from UN University. Read More...

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Reebok launches #HuntThePump Instagram campaign
Acquisition

Reebok launches #HuntThePump Instagram campaign

11y Huw Jenkins

Reebok launches #HuntThePump Instagram campaign

The Hunt The Pump campaign invites users who follow @zpump_startingline to a virtual treasure hunt run around San Francisco in a bid to promote new tr...

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The science behind native advertising (Infographic)
Insights

The science behind native advertising (Infographic)

11y Huw Jenkins

The science behind native advertising (Infographic...

Brand new research from Sharethrough brings new light to the effects of mobile native ads and banner ads on the human brain. Explore their findings to...

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Hot this week: Beer poster, Facebook tracking and confidence
Insights

Hot this week: Beer poster, Facebook tracking and confidence

11y Huw Jenkins

Hot this week: Beer poster, Facebook tracking and ...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...

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Spotify launches mood-based ad targeting service
Disruptive MarTech

Spotify launches mood-based ad targeting service

11y Huw Jenkins

Spotify launches mood-based ad targeting service

The playlist targeting service will allow brands to tap into consumer segments based on the mood of their music collection, such as “workout” or “chil...

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Consumer spending on mobile set to hit £53bn a year by 2024
Insights

Consumer spending on mobile set to hit £53bn a year by 2024

11y Huw Jenkins

Consumer spending on mobile set to hit £53bn a yea...

Nearly half (42.4%) of all retail sales will involve a mobile device in some way or another, making mobile the fastest growing retail segment, accordi...

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Watch: This guy torment Joey with brilliantly bad puns
Video

Watch: This guy torment Joey with brilliantly bad puns

11y Huw Jenkins

Watch: This guy torment Joey with brilliantly bad ...

I think we've all got that one friend that employs a pun-a-second in a bid to entertain/torture. Watch as poor Joey is victim to a pun attack and try ...

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Tinder and Instagram combine to give users a clearer picture
Disruptive MarTech

Tinder and Instagram combine to give users a clearer picture

11y Huw Jenkins

Tinder and Instagram combine to give users a clear...

Tinder and Instagram have matched to bring users a glimpse into each others lives after many called for more accessibility. Read More...

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Tumblr launches 24-hour dashboard ad
Disruptive MarTech

Tumblr launches 24-hour dashboard ad

11y Huw Jenkins

Tumblr launches 24-hour dashboard ad

Tumblr has launched an advertising product called Sponsored Daily that allows ads to stick to the top of viewers’ dashboards for a 24-hour period. Rea...

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Carlsberg pull-off probably the best poster in the world
Acquisition

Carlsberg pull-off probably the best poster in the world

11y Huw Jenkins

Carlsberg pull-off probably the best poster in the...

Carlsberg's latest outdoor campaign serves you a branded message with a twist. Created by Fold7, the stunt features the world’s first billboard that a...

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Dennis Quaid viral rampage actually stunt to promote new drama
Video

Dennis Quaid viral rampage actually stunt to promote new drama

11y Huw Jenkins

Dennis Quaid viral rampage actually stunt to promo...

You may have seen Dennis Quaid join the ranks of Christian Bale’s film set freak-out elite earlier this week after a 43-second clip of him losing his ...

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Confidence fuels 11.8% jump in marketing budgets
Insights

Confidence fuels 11.8% jump in marketing budgets

11y Huw Jenkins

Confidence fuels 11.8% jump in marketing budgets

Marketing budgets have grown for the 10th consecutive quarter, as a positive first three months of 2015 reflects growing confidence among UK marketers...

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UK adults cosy up to mobile and ditch desktop
Insights

UK adults cosy up to mobile and ditch desktop

11y Huw Jenkins

UK adults cosy up to mobile and ditch desktop

The year 2015 marks the end of UK adults’ love affair with desktop and laptop, as their mobile fling now consumes the majority of their time online, a...

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Only 7% marketers say email automation is “very successful”
Insights

Only 7% marketers say email automation is “very successful”

11y Huw Jenkins

Only 7% marketers say email automation is “very su...

Although marketing automation has been around for some time, its adoption is best described as slow and steady. Read More...

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One minute with: Paul Lyonette @ YuMe
Media

One minute with: Paul Lyonette @ YuMe

11y Huw Jenkins

One minute with: Paul Lyonette @ YuMe

This week’s unmasked marketer is Paul Lyonette, UK Country Manager at YuMe. Lyonette is a positive go-getter that struggles to wake up, but once alive...

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