How much of your overall budget should you spend online? Some new answers to an old question. Read More...
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View articleDelivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles....
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View articleThe New England Journal of Medicine's hybrid free/paid-access content keeps physicians in the know, and NEJM in the black. Read More...
View articleNext-gen TV technologies still lag, though the future looks promising. Read More...
View articleAgency sympathy for publishers' problems -- and some suggestions for solutions. Read More...
View articleUpdated: Service to provide segment-level audience composition from Nielsen//NetRatings' MegaPanel. Read More...
View articleOrganic appointed Quentin George to head its San Francisco office as VP, managing director; E-mail service provider SKYLIST named Rick Westervelt pres...
View articleWhat will happen to the Net's powerful anti-spam crusaders when the scourge ends? ClickZ poses the question to Cloudmark's CEO. Read More...
View articleWhere to get -- and how to use -- data on competitive Web sites. Read More...
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View articleRepurposing TV spots for online is tempting -- but is it a creative cop-out? Read More...
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View articleWhile the company saw very substantial growth from advertising, more than half of the quarter's income came from the sale of stock the company held in...
View articleDoubleClick upgrades ad servers; SAP and the Washington Post team. Read More...
View articleIf a site absolutely, positively must contain Flash, there are ways to get it indexed by the search engines. Warning: Proceed with extreme caution. Re...
View articleCampaign Monitor is an e-mail marketing tool built specifically for Web design agencies. Read More...
View articleLeverage SMS campaigns to get consumers talking about, and interacting with, your brand. Read More...
View articleThe open rate has become a near-useless metric. Move beyond it. Read More...
View articleMaven Networks found most broadband users would be willing to download a branded interactive video channel to their desktop. Read More...
View articleA resurgence in the growth of non-cash purchases under $5. Read More...
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