Do E-Mail Coupons Really Work?
Email

Do E-Mail Coupons Really Work?

22y Heidi Anderson

Do E-Mail Coupons Really Work?

A duck, a newsletter, some surprising results. Read More

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Behavioral Targeting and Privacy: Friends or Foes?
Data insights

Behavioral Targeting and Privacy: Friends or Foes?

22y Andy Chen

Behavioral Targeting and Privacy: Friends or Foes?

Fully disclosed personal information can actually improve and protect consumer privacy. Read More...

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Search Engine Executive Roundtable, Part 2
Search

Search Engine Executive Roundtable, Part 2

22y Chris Sherman

Search Engine Executive Roundtable, Part 2

How do the search engines view search marketing firms? What are the growth drivers of the industry? And is the search 'bubble' going to pop soon? Dann...

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Online Leads Ad Recovery
Ad Industry Metrics

Online Leads Ad Recovery

22y Robyn Greenspan

Online Leads Ad Recovery

Marketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...

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Execs & Accounts for September 15, 2004
Media

Execs & Accounts for September 15, 2004

22y Zachary Rodgers

Execs & Accounts for September 15, 2004

FindWhat.com adds Espotting co-founder to board; The Body Shop taps AKQA to redesign Web site; Avenue A/Razorfish launch a microsite for Ann Taylor. R...

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Bits & Bytes for September 15, 2004
Media

Bits & Bytes for September 15, 2004

22y Zachary Rodgers

Bits & Bytes for September 15, 2004

Yahoo! Finance debuts weekend edition; Google upgrades local search functions; EFFIE's to award Web campaigns; eXact acquires Rawhide. Read More...

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The Portal Myth
Marketing

The Portal Myth

22y David Cohen

The Portal Myth

Why it's so hard to build reach online. Read More

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Amazon Takes A9 Out of Beta
Media

Amazon Takes A9 Out of Beta

22y Kevin Newcomb

Amazon Takes A9 Out of Beta

UPDATE: The e-commerce company raises questions about its search ambitions with a site that boasts several new features. Read More...

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Job Site Revenues Up, Workers Feel Down
Audience

Job Site Revenues Up, Workers Feel Down

22y Robyn Greenspan

Job Site Revenues Up, Workers Feel Down

The three leading career sites exhibit strong growth over their print counterparts, as employees express dissatisfaction with their bosses. Read More...

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Feds Call for Summit, ESPs Push On With Authentication
Media

Feds Call for Summit, ESPs Push On With Authentication

22y Pamela Parker

Feds Call for Summit, ESPs Push On With Authentica...

Efforts to implement e-mail authentication are on a bumpy road, but moving forward. Read More...

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Fourth-Quarter Tune-Up: Five Keys to End the Year Strong
Media

Fourth-Quarter Tune-Up: Five Keys to End the Year Strong

22y James Hering

Fourth-Quarter Tune-Up: Five Keys to End the Year ...

Don't let the rest of this year's campaigns slip through the cracks as you look to 2005. Five ways to meet -- or exceed -- expectations. Read More...

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ThomasB2B Launches Paid Search
Media

ThomasB2B Launches Paid Search

22y Kevin Newcomb

ThomasB2B Launches Paid Search

The global online advertising network features bid-for-position and pay-per-click pricing for advertisers wishing to reach business-to-business buyers...

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FindWhat Launches Online/Offline Performance-Based Ads
Media

FindWhat Launches Online/Offline Performance-Based Ads

22y Kevin Newcomb

FindWhat Launches Online/Offline Performance-Based...

Findwhat.com's pay-per-call lead generation service allows offline companies to take advantage of online paid search. Read More...

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DoubleClick Unveils Upgraded Tools, New Group
Media

DoubleClick Unveils Upgraded Tools, New Group

22y Robyn Greenspan

DoubleClick Unveils Upgraded Tools, New Group

After acquiring a marketing applications firm, the company forms anenterprise solutions group. Read More...

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Cross-Pollinate Data and Harvest Better Information
Analytics

Cross-Pollinate Data and Harvest Better Information

22y Jason Burby

Cross-Pollinate Data and Harvest Better Informatio...

Where do you start? Ideas to get you started with data integration right away. Read More...

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Yahoo! Snaps Up Musicmatch
Media

Yahoo! Snaps Up Musicmatch

22y Zachary Rodgers

Yahoo! Snaps Up Musicmatch

UPDATE: The $160 million deal comes in the wake of MSN's new digital music launch two weeks ago. Read More...

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America Online Jumps Into Shopping Search
Media

America Online Jumps Into Shopping Search

22y Pamela Parker

America Online Jumps Into Shopping Search

AOL gets set to debut its catch-up entry into the crowded e-commerce search field. Read More...

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The Deadly Duo: Spam and Viruses, August 2004
Data insights

The Deadly Duo: Spam and Viruses, August 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, August 2004

Spam is inching toward an expected end-of-year peak, and the virus troubles seem minor compared to last summer's outbreaks. Read More...

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Get Rid Of The F-Word
Marketing

Get Rid Of The F-Word

22y David Daniels

Get Rid Of The F-Word

E-mail marketers think 'frequency' much too frequently. Read More

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"The Art of the Start": Guy Kawasaki Talks E-Mail
Email

"The Art of the Start": Guy Kawasaki Talks E-Mail

22y Anne Mitchell

"The Art of the Start": Guy Kawasaki Talks E-Mail

A new book by the original Apple evangelist offers essential guidelines for e-mail, among other gems. Read More...

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Execs & Accounts for September 13, 2004
Media

Execs & Accounts for September 13, 2004

22y Zachary Rodgers

Execs & Accounts for September 13, 2004

ValueClick shares first brand marketing clients; Goodmail Systems adds Brondmo to advisory board; Agency.com hires two execs. Read More...

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Ooqa-Ooqa Goes Polite
Marketing

Ooqa-Ooqa Goes Polite

22y Jeremy Lockhorn

Ooqa-Ooqa Goes Polite

A company with a penchant for over-the-top product names relaunches its "branded browser." Read More...

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Tacoda Proposes Behavioral Targeting Standards
Media

Tacoda Proposes Behavioral Targeting Standards

22y Kevin Newcomb

Tacoda Proposes Behavioral Targeting Standards

Tacoda's basic set of standardized audience segments are intended as building blocks for comparability, quality assurance and scale in behavioral targ...

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The "Design" Part of Search-Friendly Design
Search

The "Design" Part of Search-Friendly Design

22y Shari Thurow

The "Design" Part of Search-Friendly Design

Many marketers believe a site map page and text-link navigation qualify as search-friendly design. Here's why they're wrong. Read More...

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American Airlines Boasts of Understanding Customers in Online Brand Effort
Media

American Airlines Boasts of Understanding Customers in Online Brand Effort

22y Kevin Newcomb

American Airlines Boasts of Understanding Customer...

The multi-channel campaign focuses on service and an understanding of customer needs, with the tagline, 'We know why you fly.' Read More...

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Keynote to Acquire Vividence
Media

Keynote to Acquire Vividence

22y Kevin Newcomb

Keynote to Acquire Vividence

Web monitoring and management services provider Keynote Systems plans to acquire Web-based customer research firm Vividence for $20 million. Read More...

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New Technology Makes Convention Un-Conventional
Marketing

New Technology Makes Convention Un-Conventional

22y Rebecca Lieb

New Technology Makes Convention Un-Conventional

Who needs marketing consultants? For your next interactive initiative, you'd do better with advice from a geek activist. Read More...

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