Controlling SEM Gremlins
Paid Search

Controlling SEM Gremlins

22y Kevin Lee

Controlling SEM Gremlins

SEM gremlins can seriously disrupt your business. Here’s how to keep them at bay. Read More...

View article
Bits and Bytes for September 24, 2004
Media

Bits and Bytes for September 24, 2004

22y Zachary Rodgers

Bits and Bytes for September 24, 2004

Hitwise gets into the keyword game and Microsoft files nine lawsuits. Read More...

View article
Execs & Accounts for September 24, 2004
Media

Execs & Accounts for September 24, 2004

22y Zachary Rodgers

Execs & Accounts for September 24, 2004

AOL's MapQuest chooses an agency of record; TiVo names a CMO; ExactTarget licenses e-mail tools to Mighty Interactive. Read More...

View article
New Crest Flavor Gets TV/Online Treatment
Media

New Crest Flavor Gets TV/Online Treatment

22y Kevin Newcomb

New Crest Flavor Gets TV/Online Treatment

Procter & Gamble follows up a lengthy product placement on 'The Apprentice' with an online promotion. Read More...

View article
Online or Offline?
Marketing

Online or Offline?

22y Rebecca Lieb

Online or Offline?

The decision to commit marketing dollars to off- or online channels isn't limited to traditional advertisers. This week, major online properties voted...

View article
Shoppers Cruise to Auto Sites
Audience

Shoppers Cruise to Auto Sites

22y Robyn Greenspan

Shoppers Cruise to Auto Sites

Whether they visit independent auto sites or vehicle manufacturers' sites, car buyers are driven to the Web. Read More...

View article
Google Gets Local in Canada
Media

Google Gets Local in Canada

22y Kevin Newcomb

Google Gets Local in Canada

The search giant expands its localized offerings. Read More

View article
E-Mail Senders to Proceed Despite MARID Meltdown
Media

E-Mail Senders to Proceed Despite MARID Meltdown

22y Pamela Parker

E-Mail Senders to Proceed Despite MARID Meltdown

Authentication plans push forward in spite of setbacks. Read More...

View article
LookSmart Acquires Furl
Media

LookSmart Acquires Furl

22y Kevin Newcomb

LookSmart Acquires Furl

LookSmart added the personal Web archiving service, becoming the latest search player to offer the equivalent of a Web filing cabinet. Read More...

View article
Inventory Management Problems: The Buy-Side Angle
Actionable Analysis

Inventory Management Problems: The Buy-Side Angle

22y Dave Morgan

Inventory Management Problems: The Buy-Side Angle

The saturation bottleneck. Read More

View article
Tracking to Stay on Track
Email

Tracking to Stay on Track

22y Al DiGuido

Tracking to Stay on Track

In e-mail (and all marketing initiatives, for that matter) metrics are everything. Read More...

View article
Is It Online? Or TV?
Media

Is It Online? Or TV?

22y Tessa Wegert

Is It Online? Or TV?

ManiaTV is one of the Web's newest ad opportunities. No traditional online ad formats allowed. Read More...

View article
Study: More Net Equals Less TV
Media

Study: More Net Equals Less TV

22y Robyn Greenspan

Study: More Net Equals Less TV

Time spent online per week climbs at the expense of television watching, says the new Digital Future Project report. Read More...

View article
Execs & Accounts for September 22, 2004
Media

Execs & Accounts for September 22, 2004

22y Zachary Rodgers

Execs & Accounts for September 22, 2004

Google hires Penry Price as Eastern sales director; Euro RSCG 4D Boston picks up two clients; Rick Bruner joins DoubleClick as research manager. Read ...

View article
Create Personal PR With E-Mail
Email

Create Personal PR With E-Mail

22y Karen Gedney

Create Personal PR With E-Mail

Create your own PR campaign to educate recipients about your ever-evolving capabilities. Read More...

View article
Overture’s Shift to Default Broad Match
Search

Overture’s Shift to Default Broad Match

22y Danny Sullivan

Overture’s Shift to Default Broad Match

Overture will shortly make a major switch to matching terms on a broad basis. How will it affect advertisers? Read More...

View article
Bits & Bytes for September 22, 2004
Media

Bits & Bytes for September 22, 2004

22y Pamela Parker

Bits & Bytes for September 22, 2004

FindWhat rolls out local search implementation; DoubleClick divests interest in German ad network; Jupitermedia, Sun in media partnership. Read More...

View article
ThreeFactors in Planning a Behavioral Marketing Campaign
Data insights

ThreeFactors in Planning a Behavioral Marketing Campaign

22y Chang Yu

ThreeFactors in Planning a Behavioral Marketing Ca...

Important things to watch for when using behavioral targeting as a media tactic. Read More...

View article
USAToday.com Adopts New Audience Segmentation Strategy
Media

USAToday.com Adopts New Audience Segmentation Strategy

22y Pamela Parker

USAToday.com Adopts New Audience Segmentation Stra...

The online newspaper site uses well-known offline targeting data to help advertisers reach their desired audiences. Read More...

View article
Do Brands Demand Their Own Web Sites?
Media

Do Brands Demand Their Own Web Sites?

22y Susan Solomon

Do Brands Demand Their Own Web Sites?

Do you need brand subsites or a single comprehensive, easily accessible site? A few tips when a subsite is a possibility. Read More...

View article
Users Reluctant to Break the Net Habit
Media

Users Reluctant to Break the Net Habit

22y Robyn Greenspan

Users Reluctant to Break the Net Habit

The Internet means different things to different users, but many agree that life is more difficult without access. Read More...

View article
Active Internet Users by Country, August 2004
Audience

Active Internet Users by Country, August 2004

22y ClickZ Stats Staff

Active Internet Users by Country, August 2004

The at-home global active Internet universe for 12 selected countries exhibited near flatness. Read More...

View article
AllBusiness, Shopping.com to Offer B2B Comparison Shopping
Media

AllBusiness, Shopping.com to Offer B2B Comparison Shopping

22y Kevin Newcomb

AllBusiness, Shopping.com to Offer B2B Comparison ...

Small business-focused Web site AllBusiness.com and comparison-shopping service Shopping.com launched a customized comparison shopping platform for sm...

View article
How Heatmaps Can Help
Media

How Heatmaps Can Help

22y Pete Lerma

How Heatmaps Can Help

Poynter's eyetracking research could help validate interactive advertising. Read More...

View article
IAB Releases, Cloaks Rich Media Guidelines
Media

IAB Releases, Cloaks Rich Media Guidelines

22y Pamela Parker

IAB Releases, Cloaks Rich Media Guidelines

Organization publishes ad-industry guidelines, readable only if users download and install a proprietary app (and then, just barely). Read More...

View article
U.S. Web Usage and Traffic, August 2004
Audience

U.S. Web Usage and Traffic, August 2004

22y Robyn Greenspan

U.S. Web Usage and Traffic, August 2004

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during August 2004. Read More...

View article
Consumer Data, Marketing, and the Presidency
Analytics

Consumer Data, Marketing, and the Presidency

22y Brian Teasley

Consumer Data, Marketing, and the Presidency

Campaign data tactics -- not just for presidential hopefuls. Read More...

View article
1 1,030 1,031 1,032 1,033 1,034 1,669