A Thinner, More Local, and Personalized Jeeves Debuts
Media

A Thinner, More Local, and Personalized Jeeves Debuts

22y Pamela Parker

A Thinner, More Local, and Personalized Jeeves Deb...

The search company works to improve its image and increase the volume of searches on its sites. Read More...

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AOL Includes New Ad Options, Local Circulars in Shopping Search
Media

AOL Includes New Ad Options, Local Circulars in Shopping Search

22y Pamela Parker

AOL Includes New Ad Options, Local Circulars in Sh...

AOL’s new inStore site brings changes for advertisers. Read More...

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OPA: Online Most Favored of All Media
Audience

OPA: Online Most Favored of All Media

22y Robyn Greenspan

OPA: Online Most Favored of All Media

The Internet and TV rule as the forms of media survey respondents would choose for the rest of their lives. Read More...

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On the Online Campaign Trail
Media

On the Online Campaign Trail

22y Zachary Rodgers

On the Online Campaign Trail

A host of phenomena are contributing to make the Internet central to this election season. Read More...

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How Does Open Source Technology Affect Marketing?
Marketing

How Does Open Source Technology Affect Marketing?

22y Hans-Peter Brøndmo

How Does Open Source Technology Affect Marketing?

Open source software is changing the rules for IT. Next, it will change the rules for marketing. Read More...

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SEM Wants to Embrace the CMO
Search

SEM Wants to Embrace the CMO

22y Fredrick Marckini

SEM Wants to Embrace the CMO

Search has earned its way up the corporate food chain, from Webmaster to marketing coordinator to director of online marketing and VP of online market...

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Execs & Accounts for September 20, 2004
Media

Execs & Accounts for September 20, 2004

22y Zachary Rodgers

Execs & Accounts for September 20, 2004

Overture to expand internationally; Bizjournals taps Tacoda; Five publishers sign on to use EyeWonder's online video formats; Ad Council selects prefe...

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Test Your E-mail System
Email

Test Your E-mail System

22y Paul Soltoff

Test Your E-mail System

Make sure all the e-mail processes and procedures you believe are happening in your company are, in fact, happening. Read More...

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Threadless.com Unravels the E-Commerce Model
Marketing

Threadless.com Unravels the E-Commerce Model

22y Sean Carton

Threadless.com Unravels the E-Commerce Model

An e-commerce model brilliant in its simplicity: Build a community, and produce a product only when customers are ready to buy it. Read More...

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IAB: Search Sends Online Ad Spend Soaring
Media

IAB: Search Sends Online Ad Spend Soaring

22y Robyn Greenspan

IAB: Search Sends Online Ad Spend Soaring

Total online revenues jumped roughly 40 percent for both the second quarter of 2004 and the first half of the year. Read More...

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ContextWeb Steps Into the Contextual Advertising Ring
Media

ContextWeb Steps Into the Contextual Advertising Ring

22y Kevin Newcomb

ContextWeb Steps Into the Contextual Advertising R...

Newly launched ContextAd attempts to mix the best features of content analysis and page categorization for more ad relevance. Read More...

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Bits and Bytes for September 20, 2004
Media

Bits and Bytes for September 20, 2004

22y Kevin Newcomb

Bits and Bytes for September 20, 2004

IAB sets pop-up rules; British Airways launches online effort; the WSJ and Consumer Reports agree to share online content; and a computer services fir...

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Start-Up EnhanceRate Debuts Real-Time Deliverability
Media

Start-Up EnhanceRate Debuts Real-Time Deliverability

22y Pamela Parker

Start-Up EnhanceRate Debuts Real-Time Deliverabili...

The Silicon Valley firm says its patent-pending technology is a step ahead of the competition's. Read More...

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Bits and Bytes for September 17, 2004
Media

Bits and Bytes for September 17, 2004

22y Pamela Parker

Bits and Bytes for September 17, 2004

Amazon kicks off viral promotion for A9; and inGamePartners launches ad server. Read More...

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SEM Budget Multipliers, Part 2
Paid Search

SEM Budget Multipliers, Part 2

22y Kevin Lee

SEM Budget Multipliers, Part 2

Tactics to get more impact and better results out of your search campaign -- with the same budget. Part two of a two-part series. Read More...

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Global Broadband Tops 123M
Data insights

Global Broadband Tops 123M

22y Robyn Greenspan

Global Broadband Tops 123M

High-speed subscriptions are up 55 percent in one year; the UK hits a milestone; and San Diego is still the most wired U.S. region. Read More...

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Interactive Ad Ethics: Who Decides?
Marketing

Interactive Ad Ethics: Who Decides?

22y Pamela Parker

Interactive Ad Ethics: Who Decides?

We're starting to determine what's right and wrong, but plenty of ambiguities remain. Read More...

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The User-Centric Design Trap
Analytics

The User-Centric Design Trap

22y Bryan Eisenberg

The User-Centric Design Trap

Most sites can benefit from user-centric design. But how, why, and when it's applied makes a big difference to a commercial site's performance. Read M...

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Execs & Accounts for September 17, 2004
Media

Execs & Accounts for September 17, 2004

22y Zachary Rodgers

Execs & Accounts for September 17, 2004

UV fills three new executive posts; Mindjet hires Brightmail's former marketing head; FreeLotto.com taps Interep. Read More...

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MSN Grows Research Division
Media

MSN Grows Research Division

22y Rebecca Lieb

MSN Grows Research Division

The company hopes focusing on research will help spur online ad adoption. Read More...

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FindWhat Inks Local Search Distribution Deal
Media

FindWhat Inks Local Search Distribution Deal

22y Kevin Newcomb

FindWhat Inks Local Search Distribution Deal

FindWhat will provide locally targeted pay-per-click and pay-per-call advertising on Bizjournals.com's 41 business news sites. Read More...

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Making an E-Commerce Checklist
Analytics

Making an E-Commerce Checklist

22y Jack Aaronson

Making an E-Commerce Checklist

It's that time of year again. A four-point list to get your e-commerce site in shape for the holidays. Read More...

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Search Leads Travelers to Destinations
Media

Search Leads Travelers to Destinations

22y Robyn Greenspan

Search Leads Travelers to Destinations

Search plays a prominent travel planning role, but a dip in usagecould signal opportunity for vertical engines. Read More...

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Bounty for Spammers? FTC Issues Mixed Report
Media

Bounty for Spammers? FTC Issues Mixed Report

22y Zachary Rodgers

Bounty for Spammers? FTC Issues Mixed Report

The FTC is lukewarm on the efficacy of a bounty system as a means of CAN-SPAM enforcement. Read More...

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AOL Pumps Up Football Offering
Media

AOL Pumps Up Football Offering

22y Kevin Newcomb

AOL Pumps Up Football Offering

New interactive features highlight this year's NFL on AOL package for the ISP's broadband subscribers. Read More...

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TV Cozies Up to Online
Media

TV Cozies Up to Online

22y Tessa Wegert

TV Cozies Up to Online

The once testy relationship between television and the Internet is moving toward a truce that benefits marketers and content providers alike. Read Mor...

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A Metrics Checklist
Actionable Analysis

A Metrics Checklist

22y Heidi Cohen

A Metrics Checklist

Basic campaign metrics: what they measure and how to calculate them. Read More...

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