Viewers Watch HDTV Adoption Grow
Audience

Viewers Watch HDTV Adoption Grow

22y Robyn Greenspan

Viewers Watch HDTV Adoption Grow

Nearly 60 million U.S. households are expected to have high-definition television sets by 2008. Read More...

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Ask and You Shall Receive: Get E-Mail Marketing Dollars
Email

Ask and You Shall Receive: Get E-Mail Marketing Dollars

22y Karen Gedney

Ask and You Shall Receive: Get E-Mail Marketing Do...

How to get the funds for your next B2B e-mail campaign. Read More...

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A Multifaceted Online News and Blog Search Tool
Search

A Multifaceted Online News and Blog Search Tool

22y Chris Sherman

A Multifaceted Online News and Blog Search Tool

Desktop app blends blogs, RSS, e-mail, search, and more. Read More...

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MSN Launches Newsbot in U.S.
Media

MSN Launches Newsbot in U.S.

22y Pamela Parker

MSN Launches Newsbot in U.S.

After extensive international testing, the personalized news service debuts on the technology company's home turf. Read More...

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Google AdWords as a Research Tool and Focus Group
Analytics

Google AdWords as a Research Tool and Focus Group

22y Brian Teasley

Google AdWords as a Research Tool and Focus Group

If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Read More...

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Jupiter: Online Ad Market to Reach $16.1B
Ad Industry Metrics

Jupiter: Online Ad Market to Reach $16.1B

22y Robyn Greenspan

Jupiter: Online Ad Market to Reach $16.1B

The research firm will announce an expected $10 billion increaseover six years at the Jupiter/ClickZ Ad Forum in New York tomorrow. Read More...

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Killer Desktop Apps, Part 2: Look Who's Talking...
Media

Killer Desktop Apps, Part 2: Look Who's Talking...

22y Pete Lerma

Killer Desktop Apps, Part 2: Look Who's Talking...

Via instant messenger. Read More

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Overture Launches Search Optimization Tool
Media

Overture Launches Search Optimization Tool

22y Pamela Parker

Overture Launches Search Optimization Tool

Software builds on the company's Marketing Console. Read More...

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Phishing for Brand Value
Marketing

Phishing for Brand Value

22y Martin Lindstrom

Phishing for Brand Value

In a high tech era, don't abandon high touch. Read More

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Active Internet Users by Country, June 2004
Audience

Active Internet Users by Country, June 2004

22y Robyn Greenspan

Active Internet Users by Country, June 2004

The at-home global active Internet universe for 13 selected countries shrunk by more than 1 pecentage point to roughly 297 million users. Read More...

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"Kerry for President" as a Corporate Message?
Marketing

"Kerry for President" as a Corporate Message?

22y Hans-Peter Brøndmo

"Kerry for President" as a Corporate Message?

The Internet is having the greatest effect on politics since television. What happens when a brand is associated with censorship or repression speech?...

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SEO and Paid Search Campaigns: Share the Data!
Search

SEO and Paid Search Campaigns: Share the Data!

22y Fredrick Marckini

SEO and Paid Search Campaigns: Share the Data!

Failing to inform a natural search campaign with findings from a search advertising campaign (or vice versa) means a high lost-opportunity cost. Read ...

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aQuantive Expands Into Europe
Media

aQuantive Expands Into Europe

22y Kevin Newcomb

aQuantive Expands Into Europe

Acquiring the European reseller of its Atlas DMT technology strengthens aQuantive's international presence. Read More...

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DoubleClick: Online Ads Convert Over Time
Media

DoubleClick: Online Ads Convert Over Time

22y Robyn Greenspan

DoubleClick: Online Ads Convert Over Time

A pair of reports from the ad-serving firm illustrate how onlineadvertising contributes to overall brand recognition. Read More...

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Ask Jeeves Renews with Google
Media

Ask Jeeves Renews with Google

22y Zachary Rodgers

Ask Jeeves Renews with Google

The sixth-most-trafficked Web property will use Google's paid listings through 2007. Read More...

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Design Matters
Marketing

Design Matters

22y Sean Carton

Design Matters

There's a measurable economic value in design. It's essential to clients, and even more critical to agencies that hope to survive in the interactive e...

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Reports: Slate Up for Sale
Media

Reports: Slate Up for Sale

22y Pamela Parker

Reports: Slate Up for Sale

The pioneering online magazine may soon have a new home. Read More

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Execs & Accounts for July 26, 2004
Media

Execs & Accounts for July 26, 2004

22y Zachary Rodgers

Execs & Accounts for July 26, 2004

IMN hires a CEO; Forbes.com names a regional sales manager; Discovery Channel creates video spot using Unicast format. Read More...

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E-Mail Makes TV Ads Better
Email

E-Mail Makes TV Ads Better

22y Paul Soltoff

E-Mail Makes TV Ads Better

How to enhance TV advertising with an e-mail campaign (and a little search advice, to boot). Read More...

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Don't Believe the Hype -- It's Just Targeting
Marketing

Don't Believe the Hype -- It's Just Targeting

22y Pamela Parker

Don't Believe the Hype -- It's Just Targeting

Targeting is great, but there's no magic in 'behavioral.' Read More...

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Michigan Tops in E-Gov't
Ad Industry Metrics

Michigan Tops in E-Gov't

22y Robyn Greenspan

Michigan Tops in E-Gov't

Led by Michigan, Washington and Virginia, a number of states have exhibited consistent progress and commitment to e-government initiatives. Read More...

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Execs & Accounts for July 23, 2004
Media

Execs & Accounts for July 23, 2004

22y Zachary Rodgers

Execs & Accounts for July 23, 2004

R/GA launches site for New York's bid to host the Olympic Games in 2012; FindWhat.com transfers Neumann to new role; Solbright hires a VP of sales. Re...

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An Incredibly Condensed History of Persuasion and Sales
Analytics

An Incredibly Condensed History of Persuasion and Sales

22y Bryan Eisenberg

An Incredibly Condensed History of Persuasion and ...

Throughout history, it's gotten easier for buyers and harder for sellers. Read More...

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Bronto Software
Email

Bronto Software

22y Team ClickZ

Bronto Software

Bronto Software is Web-based software for managing e-mail distribution lists. Read More...

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Yes, Virginia, There Is SEM Brand Lift, Part 2
Paid Search

Yes, Virginia, There Is SEM Brand Lift, Part 2

22y Kevin Lee

Yes, Virginia, There Is SEM Brand Lift, Part 2

The IAB’s brand-lift study revealed some stunning results. Here’s how brand marketers can leverage the information. Part two of a series. Read More...

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Bits and Bytes for July 23, 2004
Media

Bits and Bytes for July 23, 2004

22y Kevin Newcomb

Bits and Bytes for July 23, 2004

IAC adds to its local arsenal; MSN expands international Newsbot; Bolt redesigns; and the IAB UK reports 2003 figures. Read More...

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Verizon Suit Targets Wireless Spam
Media

Verizon Suit Targets Wireless Spam

22y Zachary Rodgers

Verizon Suit Targets Wireless Spam

Jacob Brown and 50 'John Does' are named in the first U.S. lawsuit targeting text message spam. Read More...

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