Readers of the News Corp. daily newspaper will be able to download free songs and win prizes from the online music service. Read More...
View articleThe value for the top 100 global brands swelled by more than 2 percent in the last year, with Apple, Amazon, Yahoo! and Samsung exhibiting the most gr...
View articleAutomation is great -- up to a point. Case study of an online merchant that strikes the right balance between personalization and personalized. Read M...
View articlePublisher ad serving and the company's catalog business get the blame. Read More...
View articleExisting customers can help drive customers and revenue to your Web site. How to acquire, use, and analyze customer comments. Read More...
View articleA Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations. Read More...
View articleRefined technology, glowing case studies -- media buyers owe it to themselves and their clients to really home in on their target audiences. Read More...
View articlePart incentive program, part game show, the patent allows broadcasters to elicit responses from viewers at the end of TV programs or commercials, ther...
View articleSeveral U.S. companies test mobile search offerings that raise the possibility of search marketing applications. Read More...
View articleThe new service uses FindWhat.com's technology. Read More...
View articleSeek, find... and buy. Online retailers are throwing resources behind making the process easier for online shoppers. Read More...
View articleAKQA hires Lot21 founder as president of interactive advertising; ExactTarget adds 400 customers in first six months of 2004; ClubMom taps UnsubCentra...
View articleDespite concerns about legitimacy, Internet users are searching for, visiting, and buying from foreign and rogue drugstores. Read More...
View articleShould search be an integral component of a brand advertiser's media plan, or are there more urgent marketing needs for search technology? Read More...
View articleTwo influential online publishers give the format a nod. Read More...
View articleUPDATE: The $50,000 settlement, which also specifies considerable oversight of Richter's future business activities, is far below the $20 million orig...
View articleIndustry observers say Microsoft's new entertainment and technology group will court content providers. Read More...
View articleThe interactive marketing services firm, soon to be acquired by AOL, launches an affiliate network for publishers. Read More...
View articleNearly one-quarter of broadband users have taken advantage of their ability to download bigger files faster. Read More...
View articleKey performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part one of...
View articleTried-and-true steps for validating the quality of your leads. Read More...
View articleHow to stay off blacklists (and what to do if you land on one). Read More...
View articleAkamai named official streaming media provider of the Democratic Convention; EyeWonder earns new clients to its video banner format; UPI deploys Ooqa-...
View articleBeyond traffic: Search engine advertising can inform all kinds of marketing strategies, even site design and redesign. Read More...
View articleRadisson’s deep content was invisible to search engines until TrafficLeader built it an inclusion program. As paid inclusion teeters on the brink of e...
View articleOn- and offline classifieds player IPIX AdMission is expected to roll out a tool tomorrow enabling local businesses to create and place rich media ads...
View articleHow to stay off blacklists (and what to do if you land on one). Read More...
View article