Questions for Scott Garell, Ask Jeeves' Executive VP of Search
Media

Questions for Scott Garell, Ask Jeeves' Executive VP of Search

22y Zachary Rodgers

Questions for Scott Garell, Ask Jeeves' Executive ...

While Google, Yahoo! and Microsoft are perhaps the most scrutinized companies playing in search right now, none of them has generated as many surprise...

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Execs & Accounts for August 2, 2004
Media

Execs & Accounts for August 2, 2004

22y Zachary Rodgers

Execs & Accounts for August 2, 2004

AKQA hires a managing director for its San Francisco operation; Tacoda names a director of East Coast publisher sales; LPI Media to use CheckM8's ad s...

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International Online Business: Think Globally, Act Locally
Marketing

International Online Business: Think Globally, Act Locally

22y Julian Smith

International Online Business: Think Globally, Act...

Steps for localizing a growing business. Read More...

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Bits and Bytes for August 2, 2004
Media

Bits and Bytes for August 2, 2004

22y Pamela Parker

Bits and Bytes for August 2, 2004

Viacom's sweetened deal is accepted; AOL completes its Advertising.com buy; and the DMA takes on e-mail authentication. Read More...

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Terra to Sell Lycos to S. Korean Media Group
Media

Terra to Sell Lycos to S. Korean Media Group

22y Kevin Newcomb

Terra to Sell Lycos to S. Korean Media Group

Spanish media giant Terra Networks has sold its U.S.-based Lycos portal business for $105 million to Daum Communication Corp. Read More...

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WebTrends Adds Product Upgrade, Partnership
Media

WebTrends Adds Product Upgrade, Partnership

22y Robyn Greenspan

WebTrends Adds Product Upgrade, Partnership

The Web analytics application aims to become a total search engineoptimization solution. Read More...

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Workforce Challenges Ahead
Audience

Workforce Challenges Ahead

22y Robyn Greenspan

Workforce Challenges Ahead

High-level executives express concern about whether their workforces are prepared for a more competitive business environment. Read More...

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Increase Sales With Relevant Benefits
Analytics

Increase Sales With Relevant Benefits

22y Bryan Eisenberg

Increase Sales With Relevant Benefits

Uncover the benefits that are most relevant to your customers. Read More...

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Orchestrating New Search With MSN
Media

Orchestrating New Search With MSN

22y Erin Joyce

Orchestrating New Search With MSN

From the development labs at Microsoft comes a preview of more search more quickly, and more sophisticated ads with more relevance. Read More...

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Study: New Brand, Upper Hand
Media

Study: New Brand, Upper Hand

22y Zachary Rodgers

Study: New Brand, Upper Hand

Just-launched products have a leg up on existing ones when it comes to online brand advertising. Read More...

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Interactive Marketing Firms Report Earnings
Media

Interactive Marketing Firms Report Earnings

22y Kevin Newcomb

Interactive Marketing Firms Report Earnings

Ask Jeeves, FindWhat.com, MarketWatch.com and LookSmart all opened their kimonos to investors this week. Read More...

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DialogWorks
Email

DialogWorks

22y Team ClickZ

DialogWorks

DialogWorks is an e-mail marketing agency that helps organizations create and operate permission-based e-mail marketing programs. Read More...

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Buying Brand Keywords: A Case Study
Paid Search

Buying Brand Keywords: A Case Study

22y Kevin Lee

Buying Brand Keywords: A Case Study

Branded keywords outperform others at every level. Read More...

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Emailvision
Email

Emailvision

22y Team ClickZ

Emailvision

Emailvision offers a range of services and technology solutions for managing e-mail and SMS campaigns. Read More...

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Online/Offline Integration
Marketing

Online/Offline Integration

22y Rebecca Lieb

Online/Offline Integration

Will interactive and traditional tie the knot in 2005? Read More

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Execs & Accounts for July 30, 2004
Media

Execs & Accounts for July 30, 2004

22y Zachary Rodgers

Execs & Accounts for July 30, 2004

PointRoll snatches up Eyeblaster's director of Western region business development; twenty-two sign up to use DoubleClick's ChannelView product; 72and...

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The New Inventory Problem, Part 1
Actionable Analysis

The New Inventory Problem, Part 1

22y Dave Morgan

The New Inventory Problem, Part 1

Frequency caps: Just when you thought things were tough in inventory management, they got even tougher. Read More...

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Online Video Spend to Surge
Audience

Online Video Spend to Surge

22y Robyn Greenspan

Online Video Spend to Surge

The rich and streaming media market is expected to undergo a nearly quadruple increase by 2009. Read More...

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Lycos to Change Hands?
Media

Lycos to Change Hands?

22y Kevin Newcomb

Lycos to Change Hands?

Spanish ISP Terra Lycos reportedly is set to sell its U.S.-based Lycos portal business for $100 million to Korean ISP Daum Communication Corp. Read Mo...

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E-Mail Optimization for the Federal Government
Email

E-Mail Optimization for the Federal Government

22y Al DiGuido

E-Mail Optimization for the Federal Government

For a better-prepared America. Read More

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Better Ads, Happier Consumers
Media

Better Ads, Happier Consumers

22y Tessa Wegert

Better Ads, Happier Consumers

Is it just us, or have consumers been giving advertisers some really mixed messages? Read More...

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Claria CPO: Web Sites, You're Next
Media

Claria CPO: Web Sites, You're Next

22y Pamela Parker

Claria CPO: Web Sites, You're Next

Legislators and regulators have a watchful eye on Internet privacy, says D. Reed Freeman, speaking at the Jupiter/ClickZ Advertising Forum. Read More...

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Brand Journalism: A Field Day for Web Marketers
Media

Brand Journalism: A Field Day for Web Marketers

22y Susan Solomon

Brand Journalism: A Field Day for Web Marketers

How would you change McDonald's site to reflect its new 'brand journalism' concept? Read More...

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AOL Sees Ad Growth
Media

AOL Sees Ad Growth

22y Kevin Newcomb

AOL Sees Ad Growth

Ad revenues grew for the first time since 2001, led by paid search. Read More...

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Chrysler Reports Big Brand Lift on Advergames
Media

Chrysler Reports Big Brand Lift on Advergames

22y Zachary Rodgers

Chrysler Reports Big Brand Lift on Advergames

VP of Marketing Jeff Bell shares brand lift metrics for a recent online game, and outlines Chrysler's evolving online strategy. Read More...

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DoubleClick Recovers From Web Attack
Media

DoubleClick Recovers From Web Attack

22y Robyn Greenspan

DoubleClick Recovers From Web Attack

DoubleClick is back online after suffering an attack on its servers. Read More...

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PointRoll Delivers Video
Media

PointRoll Delivers Video

22y Zachary Rodgers

PointRoll Delivers Video

The rich media player rolls out video capability in its ad formats, and makes incursions into Hollywood. Read More...

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