Targeting, Australian-Style
Media

Targeting, Australian-Style

23y James Hering

Targeting, Australian-Style

Can Boomerang bring customers back? Read More

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Small Spending, Big Branding
Marketing

Small Spending, Big Branding

23y Martin Lindstrom

Small Spending, Big Branding

Australia's fastest-growing juice brand hit warp speed in five months with no TV, radio or print. The alternative? Go alternative! Read More...

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E-Marketers Face Challenges
Ad Industry Metrics

E-Marketers Face Challenges

23y Robyn Greenspan

E-Marketers Face Challenges

Marketing communications firms boast the highest unique open rate, but system-exploiting spammers create obstacles. Read More...

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The Coming Search Engine War, Part 2
Search

The Coming Search Engine War, Part 2

23y Fredrick Marckini

The Coming Search Engine War, Part 2

Three potential tactics for Google to thwart the Redmond giant. Read More...

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E-Mail Address Forensics
Email

E-Mail Address Forensics

23y Ben Isaacson

E-Mail Address Forensics

How can you tell if an e-mail address is 'dead'? Read More

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E-mail Marketers Study Calif. Legalese
Media

E-mail Marketers Study Calif. Legalese

23y Brian Morrissey

E-mail Marketers Study Calif. Legalese

UPDATE: The California anti-spam law leaves e-mail marketers pondering the definition of 'direct consent.' Read More...

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New Kids Service Launches from AOL
Media

New Kids Service Launches from AOL

23y Erin Joyce

New Kids Service Launches from AOL

With the ISP's 9.0 Optimized about to roll out, AOL offers even more reasons tostick with the online service. Read More...

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La-La Legislation
Marketing

La-La Legislation

23y Jared Blank

La-La Legislation

Even Gary Coleman could come up with a better spam bill than the one California enacted last week. Read More...

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Execs and Accounts for September 29, 2003
Media

Execs and Accounts for September 29, 2003

23y Pamela Parker

Execs and Accounts for September 29, 2003

Modem hires two database experts and agencies change their identities. Read More...

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Mobile Marketing to the Masses
Marketing

Mobile Marketing to the Masses

23y Eric Picard

Mobile Marketing to the Masses

How mobile marketing will go mainstream. Read More

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Project Lumos Releases E-mail Architecture
Media

Project Lumos Releases E-mail Architecture

23y Brian Morrissey

Project Lumos Releases E-mail Architecture

The fledgling effort to stop spam through a registry moves a step forward, yet it still needs to convince ISPs. Read More...

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Senate Panel Stiffens Spam Penalties
Media

Senate Panel Stiffens Spam Penalties

23y Roy Mark

Senate Panel Stiffens Spam Penalties

Legislation calls for up to five years in prison for most abusive spammers. Anti-Spam Bills Stalling in House Read More...

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FindWhat Enters Japan Partnership
Media

FindWhat Enters Japan Partnership

23y Brian Morrissey

FindWhat Enters Japan Partnership

The search company links up with conglomerate Mitsui to challenge Overture and Google in the Japanese paid listings market. Read More...

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Points of Resolution
Analytics

Points of Resolution

23y Bryan Eisenberg

Points of Resolution

Walk a mile in customers' shoes -- through your own Web site. Read More

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Survey: Rich Media Reaches New Heights
Media

Survey: Rich Media Reaches New Heights

23y Pamela Parker

Survey: Rich Media Reaches New Heights

UPDATE: Rich and streaming media are on an ever-upward path, but they're still dogged by the same old problems. Read More...

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African-Americans Create Online Identity
Audience

African-Americans Create Online Identity

23y Robyn Greenspan

African-Americans Create Online Identity

Representing 8 percent of the online population, this demographic will continually increase its spending power and penetration rate. Read More...

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The New Marketing Order: How to be Chosen
Marketing

The New Marketing Order: How to be Chosen

23y Pamela Parker

The New Marketing Order: How to be Chosen

Consumers are seizing control. Work with them, not against them. Read More...

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Execs & Accounts for September 26, 2003
Media

Execs & Accounts for September 26, 2003

23y Zachary Rodgers

Execs & Accounts for September 26, 2003

Streaming video firm hired by Cali candidate Arianna Huffington; NetCreations/PostMasterDirect to manage lists for Slashdot.org parent; Space.com choo...

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Rich Media Reaches New Heights
Ad Industry Metrics

Rich Media Reaches New Heights

23y Pamela Parker

Rich Media Reaches New Heights

Rich and streaming media are on an ever-upward path, but they're still dogged by the same old problems. Read More...

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Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion
Paid Search

Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion

23y Kevin Lee

Searching For Holiday Profits, Part 2: Seasonal Ke...

Making a listing, checking it twice.... Read More...

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WhenU's Win: How Will Buyers React?
Media

WhenU's Win: How Will Buyers React?

23y Tessa Wegert

WhenU's Win: How Will Buyers React?

Just when you thought you'd heard the last of contextual advertising, it's back in the spotlight. Read More...

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Supersize Search For Q4 and Beyond
Email

Supersize Search For Q4 and Beyond

23y Al DiGuido

Supersize Search For Q4 and Beyond

You paid good money for every click. That's just the beginning. How to integrate search with e-mail and other marketing media. Read More...

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Amazon.com Takes Aim at Google
Media

Amazon.com Takes Aim at Google

23y Ryan Naraine

Amazon.com Takes Aim at Google

Amazon.com has put chief algorithms officer Udi Manber in charge of a newsubsidiary charged with investing and developing e-commerce searchtechnologie...

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Red Herring Redux
Media

Red Herring Redux

23y Matt Villano

Red Herring Redux

RHC Media breathes new life into the classic dot-com era publication with backing from some of the biggest names in tech. Read More...

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Google Plants Flag in Spain, Hits 150K Advertisers
Media

Google Plants Flag in Spain, Hits 150K Advertisers

23y Brian Morrissey

Google Plants Flag in Spain, Hits 150K Advertisers

The search king takes on rival Overture in Spain and reveals its advertiser base has grown to an eye-popping 150,000. Read More...

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Brazil Leads Hacker Pack
Marketing

Brazil Leads Hacker Pack

23y ClickZ Stats Staff

Brazil Leads Hacker Pack

The U.S. remains the biggest victim of overt digital attacks, and many UK companies lackcomprehensive disaster plans. Read More...

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Porn Pages Reach 260 Million
Audience

Porn Pages Reach 260 Million

23y Robyn Greenspan

Porn Pages Reach 260 Million

Explicit online material accounts for 12 percent of all Web sites, generating $2.5 billion in revenue. Read More...

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