Hearts and Minds: AOL's Agency Problem
Media

Hearts and Minds: AOL's Agency Problem

23y Brian Morrissey

Hearts and Minds: AOL's Agency Problem

UPDATE: The Internet service verges on turning the corner with its AOL 9.0 launch, but it still has fences to mend on the agency front. Read More...

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ID Theft Often Goes Unrecognized
Marketing

ID Theft Often Goes Unrecognized

23y Mark Berniker

ID Theft Often Goes Unrecognized

A study claims that many financial institutions are frequently mistaking credit losses, not aware that identity theft is rampantly taking place. Read ...

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Get in the Game for Gen Y-Targeted Sites
Media

Get in the Game for Gen Y-Targeted Sites

23y Susan Solomon

Get in the Game for Gen Y-Targeted Sites

Games are the cultural glue of the generation now coming of age. To get them, first get gaming. Read More...

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Sophos Acquires Canadian Anti-Spam Developer
Media

Sophos Acquires Canadian Anti-Spam Developer

23y Ryan Naraine

Sophos Acquires Canadian Anti-Spam Developer

With the $23 million cash purchase of ActiveState, Sophos moves to straddlethe anti-virus and anti-spam fence. Read More...

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Execs & Accounts for September 24, 2003
Media

Execs & Accounts for September 24, 2003

23y Zachary Rodgers

Execs & Accounts for September 24, 2003

Organic taps a managing director for its New York office; DaimlerChrysler AG names a firm to power the global Web presence for its Mercedes-Benz brand...

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Streamies Proven Early Adopters, E-Shoppers
Media

Streamies Proven Early Adopters, E-Shoppers

23y Robyn Greenspan

Streamies Proven Early Adopters, E-Shoppers

The upscale, technically savvy, trend-setting Internet broadcast audience is more likely to try or buy new products or services before the general pop...

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Paid Content Paying Off
Audience

Paid Content Paying Off

23y Robyn Greenspan

Paid Content Paying Off

Driven by broadband, streaming media, and online personals, the paid content market experiences more growth. Read More...

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Streamies Proven Early Adopters, E-Shoppers
Ad Industry Metrics

Streamies Proven Early Adopters, E-Shoppers

23y Robyn Greenspan

Streamies Proven Early Adopters, E-Shoppers

The upscale, technically savvy, trend-setting Internet broadcast audience is more likely to try or buy new products or services before the general pop...

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Traditional Ad Buyers Drive Net Ad Growth
Media

Traditional Ad Buyers Drive Net Ad Growth

23y Brian Morrissey

Traditional Ad Buyers Drive Net Ad Growth

New figures suggest that top advertisers like automakers are driving online advertising's growth. Read More...

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Spam Laws Easy; Enforcement Harder
Media

Spam Laws Easy; Enforcement Harder

23y Brian Morrissey

Spam Laws Easy; Enforcement Harder

California adds a tough spam law, but enforcement of existing laws has proven tricky. Read More...

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Paid Content Paying Off
Media

Paid Content Paying Off

23y Robyn Greenspan

Paid Content Paying Off

Driven by broadband, streaming media, and online personals, the paid content market experiences more growth. Read More...

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Calif. Enacts Tough Anti-Spam Law
Email

Calif. Enacts Tough Anti-Spam Law

23y Matt Villano

Calif. Enacts Tough Anti-Spam Law

Governor Davis signs a bill against unwanted e-mail, which extends the current requirements for commercial e-mail to carry ’ADV’ or ’ADV:ADLT’ in the ...

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New Twist: Integrating Transit Ads and E-mail
Email

New Twist: Integrating Transit Ads and E-mail

23y Karen Gedney

New Twist: Integrating Transit Ads and E-mail

There’s a lot of ad competition in the subway for adult education programs. How did Metropolitan College of New York makeits ads interactive? Read Mor...

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MP3s, Plagiarism, and the Future of Knowledge
Media

MP3s, Plagiarism, and the Future of Knowledge

23y Len Ellis

MP3s, Plagiarism, and the Future of Knowledge

Petty thieves, cheaters, and much greater danger in the new knowledge environment. Read More...

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VeriSign's Controversial Redirect
Search

VeriSign's Controversial Redirect

23y Danny Sullivan

VeriSign's Controversial Redirect

VeriSign's Site Finder: does it 'steal' traffic? Read More

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Yahoo! Math: Search + Shopping = Small Biz Bucks
Media

Yahoo! Math: Search + Shopping = Small Biz Bucks

23y Brian Morrissey

Yahoo! Math: Search + Shopping = Small Biz Bucks

UPDATE: The mega portal launches combined e-commerce and search, while adding another service designed to lure small businesses deeper into the fold. ...

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Moo Juice
Media

Moo Juice

23y Jonathan Jackson

Moo Juice

Seth Godin says marketing is suffering from a dearth of good ideas. Equating the bulk of current product marketing with endless herds of ordinary catt...

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Ad Groups Take Another Whack At Measurement Standards
Media

Ad Groups Take Another Whack At Measurement Standards

23y Pamela Parker

Ad Groups Take Another Whack At Measurement Standa...

No longer declining to define an impression, the IAB, AAAA and MRC try, try again. Read More...

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Mountains Out Of Molehills
Media

Mountains Out Of Molehills

23y Mark Redetzke

Mountains Out Of Molehills

Things were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium. Read More...

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Where Do You Think You're Going?
Analytics

Where Do You Think You're Going?

23y Nancy Joyce

Where Do You Think You're Going?

Recapturing customers your Web site 'lost.' Read More

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Brand Survival Techniques
Marketing

Brand Survival Techniques

23y Martin Lindstrom

Brand Survival Techniques

Generate sales in hard times and bond customers with your brand. Read More...

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Dave Matthews to Kick Off AOL 9.0
Media

Dave Matthews to Kick Off AOL 9.0

23y Ryan Naraine

Dave Matthews to Kick Off AOL 9.0

Crash may be an ironic song to use to unveil a new piece of software but the ISP plans a big marketing splash to coincide with the launch of the new '...

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Google, Overture Gird for Local-Search Battle
Media

Google, Overture Gird for Local-Search Battle

23y Brian Morrissey

Google, Overture Gird for Local-Search Battle

Veteran search rivals Google and Overture prepare to duke it out in a new market: local search. Read More...

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VeriSign Responds (Publicly) to SiteFinder Outcry
Media

VeriSign Responds (Publicly) to SiteFinder Outcry

23y Zachary Rodgers

VeriSign Responds (Publicly) to SiteFinder Outcry

Emphasizing the benefits to end users, not the problems foradministrators, the .com and .net maintainer reiterates its commitmentto SiteFinder. Read M...

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AOL, Compuserve Settle FTC Charges
Media

AOL, Compuserve Settle FTC Charges

23y Ryan Naraine

AOL, Compuserve Settle FTC Charges

AOL agrees to make it easier for customers to cancel subscriptions and payout rebates as quickly as promised. Read More...

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IM Challenges Corp Productivity
Audience

IM Challenges Corp Productivity

23y Robyn Greenspan

IM Challenges Corp Productivity

Employees are often using their instant messaging powers for evil, instead of good, according to research. Read More...

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Anti-Spam Bills Stalling in House
Media

Anti-Spam Bills Stalling in House

23y Roy Mark

Anti-Spam Bills Stalling in House

Differences over giving consumers individual right to sue spammers may doom legislation for this year. Read More...

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