As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleNative advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleIn this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Read More...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleAnalysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then ...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleEven in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater...
View articleTo survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business la...
View articleThere are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...
View articleIn today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy...
View articleMaximizing the benefits of search engine optimization begins when integrating it across departments. Read More...
View articleConsumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "no...
View articleAs the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleA few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...
View articleFacebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...
View articleWearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...
View articleThe availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleStorytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what ef...
View articleBrands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleThere are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
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