DoubleClick Sees Ad Recovery Materializing
Media

DoubleClick Sees Ad Recovery Materializing

23y Brian Morrissey

DoubleClick Sees Ad Recovery Materializing

The ad technology company meets revenue and profit expectations, saying customers are feeling more confident. Read More...

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Plan in Reverse for Rich Media Success
Media

Plan in Reverse for Rich Media Success

23y James Hering

Plan in Reverse for Rich Media Success

A post report may be the best way to begin your next rich media campaign. Read More...

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Atlanta, LA, DC Top Internet Home Growth
Audience

Atlanta, LA, DC Top Internet Home Growth

23y ClickZ Stats Staff

Atlanta, LA, DC Top Internet Home Growth

Atlanta tops the list with 14 percent growth while San Francisco tech hub shows slowest growth. Read More...

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Creating a Brand Personality
Marketing

Creating a Brand Personality

23y Martin Lindstrom

Creating a Brand Personality

YellowPages.com: a case study in brand personality. Read More

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Expecting More from AOL Time Warner
Media

Expecting More from AOL Time Warner

23y Erin Joyce

Expecting More from AOL Time Warner

Improving advertising buys in its networks, and better than expectedcost cutting at AOL contribute to another rosy report from Deutsche Bank. Analysts...

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No Joke: FBI Calls Spoofing Hottest New Web Scam
Media

No Joke: FBI Calls Spoofing Hottest New Web Scam

23y Roy Mark

No Joke: FBI Calls Spoofing Hottest New Web Scam

Agency's Internet Fraud Complaint Center says ploy leading to rise in ID theft and credit card fraud. Read More...

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DMA Urges Schumer to Drop Do-Not-E-mail List Clause
Media

DMA Urges Schumer to Drop Do-Not-E-mail List Clause

23y Brian Morrissey

DMA Urges Schumer to Drop Do-Not-E-mail List Claus...

The marketing association urges members to write the New York senator to remove the provision for a do-not-e-mail registry from his anti-spam bill. Re...

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What's Your E-Mail Policy?
Email

What's Your E-Mail Policy?

23y Ben Isaacson

What's Your E-Mail Policy?

Four reasons marketers and Webmasters must adopt a new kind of e-mail policy. Read More...

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Brightmail Updates Anti-Spam Software
Media

Brightmail Updates Anti-Spam Software

23y Brian Morrissey

Brightmail Updates Anti-Spam Software

The new version includes more customization options, along with tools to combat spammers' latest techniques. Read More...

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FindWhat Has Solid Q2
Media

FindWhat Has Solid Q2

23y Brian Morrissey

FindWhat Has Solid Q2

Revenues and profits rise as the company sees robust growth in paid click-throughs, despite a decline in advertisers. Read More...

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June 2003 Internet Usage Stats
Audience

June 2003 Internet Usage Stats

23y ClickZ Stats Staff

June 2003 Internet Usage Stats

The average Internet activity – both at work and at home – in June 2003 for surfers in the U.S., UK, and Australia, as reported by Nielsen//NetRatings...

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What’s Your E-Mail Policy?
Email

What’s Your E-Mail Policy?

23y Ben Isaacson

What’s Your E-Mail Policy?

Four reasons marketers and Webmasters must adopt a new kind of e-mail policy. Read More...

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Whose Rebound Is This Anyway?
Marketing

Whose Rebound Is This Anyway?

23y Gary Stein

Whose Rebound Is This Anyway?

Yahoo!'s news was great, just not great enough. Read More

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Yahoo!, ACNielsen Team for ROI Measure
Media

Yahoo!, ACNielsen Team for ROI Measure

23y Brian Morrissey

Yahoo!, ACNielsen Team for ROI Measure

UPDATE: Consumer Direct aims to give consumer packaged goods manufacturers a better idea of how their online advertising translates into sales. Read M...

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The Importance of QA
Marketing

The Importance of QA

23y Jeremy Lockhorn

The Importance of QA

Don't take QA lightly. Miss something, and the public will find it. Read More...

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NetRatings Expands into European Online Ad Market
Media

NetRatings Expands into European Online Ad Market

23y Mark Berniker

NetRatings Expands into European Online Ad Market

Internet audience measurement company buys LemonAd ad monitoring service. Read More...

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Yahoo! Adds Site-Building Tool
Media

Yahoo! Adds Site-Building Tool

23y Brian Morrissey

Yahoo! Adds Site-Building Tool

The portal offers SiteBuilder as part of its Web hosting service, in a bid to appeal to small-and medium-sized businesses. Read More...

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Execs and Accounts for July 21, 2003
Media

Execs and Accounts for July 21, 2003

23y Zachary Rodgers

Execs and Accounts for July 21, 2003

GlobalWorks Group launches a division for marketing to Hispanics; MindShare Design taps a new vice president of marketing; Tacoda Systems' roster of m...

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Rank Well in Search Engines and Convert the Traffic
Analytics

Rank Well in Search Engines and Convert the Traffic

23y Bryan Eisenberg

Rank Well in Search Engines and Convert the Traffi...

How to create pages that rank well and convert search engine traffic into buyers, prospects, and leads. Read More...

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Reading, Writing, Pointing-And-Clicking
Audience

Reading, Writing, Pointing-And-Clicking

23y Robyn Greenspan

Reading, Writing, Pointing-And-Clicking

The global education and training market is worth roughly $2 trillion, and e-learning is expected to lead a significant portion off-campus. Read More...

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The 3G Tokyo Time Machine
Marketing

The 3G Tokyo Time Machine

23y Pamela Parker

The 3G Tokyo Time Machine

What will a 3G wireless future be like? Step into DoCoMo's time machine and find out. Read More...

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Google, Switchboard Ink Content-Ad Deal
Media

Google, Switchboard Ink Content-Ad Deal

23y Brian Morrissey

Google, Switchboard Ink Content-Ad Deal

The search leader's new contextual advertising program adds an online yellow pages service. Read More...

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E-mail Marketers, ISPs Vow More Communication
Media

E-mail Marketers, ISPs Vow More Communication

23y Brian Morrissey

E-mail Marketers, ISPs Vow More Communication

E-mail marketers and Internet service providers agree on steps to cut down on the collateral damage in the spam war. Read More...

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PC Market Brightens in Second Quarter
Audience

PC Market Brightens in Second Quarter

23y Jeanne Jennings

PC Market Brightens in Second Quarter

Analysts say worldwide PC shipments reach growth in the second quarter that hasn't been seen since the end of 2000. Read More...

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Amazon Sued for Patent Infringement over Personalization
Media

Amazon Sued for Patent Infringement over Personalization

23y Mark Berniker

Amazon Sued for Patent Infringement over Personali...

UPDATE: Although the company is known to vigorously defend its own intellectual property, Amazon winds up on the receiving end this time. Read More...

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Analyst: Google Key for AOL Ad Future
Media

Analyst: Google Key for AOL Ad Future

23y Brian Morrissey

Analyst: Google Key for AOL Ad Future

Merrill Lynch says paid search revenue from Google could account for a third of AOL's ad revenues in four years. Read More...

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Effectiveness Study Confirms SEM Power
Paid Search

Effectiveness Study Confirms SEM Power

23y Kevin Lee

Effectiveness Study Confirms SEM Power

How do searchers behave? New research reveals promising results for major brand marketers. Read More...

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