The search firm extends and expands a pact to deliver paid placement results to HP computer users in the United States and Canada. Read More...
View articleThe shopping search engine provides a tool for advertisers to track their conversion and sales metrics. Read More...
View articleLooking for health information online is an activity that falls only slightly behind using e-mail and researching products. Read More...
View articleAdding to the corpus of our online advertising knowledge comes Rob Graham's thoughtful new book Advertising Interactively. Read More...
View articleBased on the popular SpamAssassin software, Roaring Penguin offers a cheap and customizable solution to ISPs that provides a simple interface for end ...
View articleDesign, copy, sizes, formats, and keeping the client happy. Read More...
View articleThe portal flexes its marketing muscles with separate marketing deals to push soccer and Doritos. Read More...
View articleMobile gaming commands the attention of a youth audience that's frequently hard to win over with traditional ad campaigns. Is there a place in this bu...
View articleA new Harris Poll finds that four out of five Internet users want spam outlawed, but many are starting to get used to it. Read More...
View articleThe financial services industry is a natural for e-mail marketing. Read More...
View articleMSN, Homestore ink content deal; Sprinks, CBS Marketwatch deepen ties; research shows search effectiveness. Read More...
View articleUntil recently a little known second-tier player, the company is now tabbed by some as MSN's answer to catching up with Yahoo! and Google. Read More...
View articleAvenue A loses AT&T Wireless; Eyeblaster hires Samantha Voisin to a newly created post; ninedots launches a running site on behalf of Nike Read Mo...
View articleUPDATE: Earnings reports from the digital publishing units of traditional newspapers roll in. Read More...
View articleMore than 8 billion text messages were sent across the UK since the beginning of 2003, while traffic to U.S. mobile phone Web sites spikes 106 percent...
View articleThe glass is half full with best practices, and half empty with imitation. Read More...
View articleWhat will it mean for Microsoft? Other search engines? Advertisers? Searchers? Read More...
View articleIf you could have any analytics software in the world, what would it be? Part one of a three-part conversation. Read More...
View article2003's U.S. online ad spending is expected to rival the figures from the Internet boom days of 2000. Read More...
View articleThe Overture acquisition gives Yahoo! control of three of the top four paid inclusion providers, leaving Looksmart in an enviable position. Read More...
View articleHow sympathetic to the human condition is your brand's online presence? Read More...
View articleThree solid arguments for adding online to the media mix (in case they weren't listening the first time). Read More...
View articleYahoo!'s $1.6 billion acquisition leaves Overture distribution partner MSN in a pickle in the fast-moving search sector. Read More...
View articleCustomer attention is a finite resource. Relevance can redeem a fragile, threatened, polluted ecosystem. Read More...
View articleDART Motif, designed in collaboration with Macromedia, aims to strip the complexity and high costs from deploying rich media. Read More...
View articleBoede&partners beefs up its interactive department; W3 Data chooses an ad management player to target campaigns on its WhitePages.com Network; Ide...
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