What's changing -- Google or the way you should optimize your Web site? Part two of a two-part series. Read More...
View articleAgency.com COO Don Scales is promoted; Quris adds a Charles Schwab honcho to its board of directors; Cygnus Interactive signs a three-year ad serving ...
View articleA federal judge says aQuantive's ad server does not infringe; 24/7 Real Media says it will appeal. Read More...
View articleYour e-newsletter can play a bigger role -- if you let it. Read More
View articleUPDATE: The online advertising industry bellwether meets heightened expectations for the quarter, and raises its own prediction for the year. Read Mor...
View articleInternet users that have a connection with a particular site are more likely to transfer those feelings toward the site's advertisers, according to re...
View articleUPDATE: LookListings will give small businesses more of the flexibility and options previously afforded to larger customers. Read More...
View articleMartin continues the online brand health checkup. Are you closer to brand heaven? Read More...
View articleUPDATE: The Internet ad industry bellwether's second-quarter earnings will likely mirror the ongoing industry rebound. Read More...
View articleGroup urges lawmakers to consider opt-in provisions and to give consumers the right for private action against spammers. Read More...
View articleThe Senate already has an anti-spam bill out of committee. This week, the House moves into action with its own ideas. Read More...
View articleThe firm said to win a Web search contract for the U.K.'s largest ISP, elbowing its rival and helping validate two acquisitions. Read More...
View articleAsk before you spend. Even small companies reap big benefits from usability studies. Read More...
View articleThe top 10 affiliate programs of June 2003, as ranked by Refer-it. Read More...
View articleThe analytics firm adds WebCriteria's Site Analyst to its suite of offerings. Read More...
View articleSpam attacks increase nearly 2.5 percent for the month, as the ratio of spam to non-spam reaches the global tipping point. Read More...
View articleThe new agreement extends Overture's listings deal on browser search in six countries, and adds MSN Web search in Italy. Read More...
View articleE-mail's low cost can breed carelessness. Don't let it happen to you. Read More...
View articleUPDATE: The nine-month agreement makes Sprinks the exclusive provider of contextual ad links on one of the Web's top content sites. Read More...
View articleNetRatings beefs up its Commerce Analytics group; Tacoda Systems adds a publishing heavy to its client list; Jibe enters a deal to market music and vi...
View articleAs summer sets in and the online marketing sector undergoes its usual July slowdown, it's a good time to reflect upon how far the industry has come, a...
View articleReports of the death of e-mail list rental have been greatly exaggerated. Read More...
View articleSpam attacks increase nearly 2.5 percent for the month, as the ratio of spam to non-spam reaches the global tipping point. Read More...
View articleCommonsense tips to getting more out of rich media campaigns. Read More...
View articleLocking yourself into price competition is a losing proposition. If you're providing value, your customers may even be willing to pay more. Read More...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
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