Lycos Taps MKTG to Rep Lists
Media

Lycos Taps MKTG to Rep Lists

24y Christopher Saunders

Lycos Taps MKTG to Rep Lists

The move comes amid continued struggles by the ISP and portal play. Read More...

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Worldwide Broadband Trends
Data insights

Worldwide Broadband Trends

24y Rebecca Lieb

Worldwide Broadband Trends

In-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective business broadband op...

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Execs and Accounts for July 29, 2002
Media

Execs and Accounts for July 29, 2002

24y Pamela Parker

Execs and Accounts for July 29, 2002

Juxt creates promo site for Boston Brewing Company; True North makes shifts in its New York office; MaxWorldwide tries to shore up confidence in its f...

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Ziff Mulling Pre-Packaged Bankruptcy
Media

Ziff Mulling Pre-Packaged Bankruptcy

24y Erin Joyce

Ziff Mulling Pre-Packaged Bankruptcy

Surprise! After a year of restructuring in order to cope with the collapse in ad dollars, the tech publisher looks at an expedited reorganization. Rea...

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Bigfoot Interactive, Fujitsu in CRM Deal
Media

Bigfoot Interactive, Fujitsu in CRM Deal

24y Christopher Saunders

Bigfoot Interactive, Fujitsu in CRM Deal

The arrangement could presage further alliances between CRM players and e-mail specialists. Read More...

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Major Sites Missing Out on B2B Ad Dollars
Marketing

Major Sites Missing Out on B2B Ad Dollars

24y Christopher Saunders

Major Sites Missing Out on B2B Ad Dollars

Subscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Read More...

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What's New in 'What's New'?
Marketing

What's New in 'What's New'?

24y Sean Carton

What's New in 'What's New'?

Maybe you're obsessed with every minute detail of your site, but your customers probably couldn't care less. Read More...

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Unicast Pitches "One-Stop Shop"
Media

Unicast Pitches "One-Stop Shop"

24y Christopher Saunders

Unicast Pitches "One-Stop Shop"

The rivalry with Eyeblaster and Bluestreak mounts, as the creator of the Superstitial adds Ad4Ever 'takeovers' to its format roster. Read More...

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iVillage to Quit Pop-Ups
Media

iVillage to Quit Pop-Ups

24y Christopher Saunders

iVillage to Quit Pop-Ups

The company says its audience finds the format annoying -- and that it hurts advertisers' brands. Read More...

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HP Gets It Right, Part 1
Email

HP Gets It Right, Part 1

24y Paul Soltoff

HP Gets It Right, Part 1

Build an email program targeting unknown customers yet appropriately integrating information from every division. Sound challenging enough? Read More...

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How to Reach the Top of the Inbox
Display Advertising

How to Reach the Top of the Inbox

24y Declan Dunn

How to Reach the Top of the Inbox

Hint: It’s going to cost you! Read More

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Make Spammers Pay Before You Do
Email

Make Spammers Pay Before You Do

24y Rebecca Lieb

Make Spammers Pay Before You Do

We ran the numbers. We didn’t come up with a way to end spam, but the line of attack is clearer. Read More...

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Permanent Hires Across Asia Set To Increase
Audience

Permanent Hires Across Asia Set To Increase

24y Sean Carton

Permanent Hires Across Asia Set To Increase

Among the countries surveyed in Asia, China, Japan and Korea will experience the highest increase in permanent headcounts next quarter, said TMP World...

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What's Really Surprising About E-Tailing? No Surprise
Analytics

What's Really Surprising About E-Tailing? No Surprise

24y Bryan Eisenberg

What's Really Surprising About E-Tailing? No Surpr...

E-tailers are making astonishing discoveries (that retailers have known about for years and years). Read More...

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Overture, LookSmart Continue Growth
Media

Overture, LookSmart Continue Growth

24y Christopher Saunders

Overture, LookSmart Continue Growth

The two paid listings veterans post promising numbers, though the looming presence of Google and questions about fees could weigh on future performanc...

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Study: Google Tops in Brand Loyalty
Media

Study: Google Tops in Brand Loyalty

24y Christopher Saunders

Study: Google Tops in Brand Loyalty

But the latest installment of Brand Keys' user surveys suggests that there's plenty of room for competition. Read More...

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World Cup Blamed For Bad PC Sales
Audience

World Cup Blamed For Bad PC Sales

24y Jack Marshall

World Cup Blamed For Bad PC Sales

The World Cup soccer fever has dampened PC sales in Japan and Asia Pacific, said Gartner. Read More...

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Plan, Test, Research -- Exceed Expectations
Email

Plan, Test, Research -- Exceed Expectations

24y Heidi Anderson

Plan, Test, Research -- Exceed Expectations

A well-planned B2B campaign triples the average click-through rate. Read More...

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Palm, Pepsi in Back-to-School Promo
Media

Palm, Pepsi in Back-to-School Promo

24y Christopher Saunders

Palm, Pepsi in Back-to-School Promo

The move comes as the PDA manufacturer seeks to widen its consumer base. Read More...

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Miller Launches Branded Calendar
Media

Miller Launches Branded Calendar

24y Christopher Saunders

Miller Launches Branded Calendar

The effort seeks to insert the brewer's brand into consumers' planning for social outings. Read More...

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Making Pop-Under Ads Work?
Media

Making Pop-Under Ads Work?

24y Tessa Wegert

Making Pop-Under Ads Work?

You may not love pop-unders, but Orbitz's careful, creative approach to the less-than-popular ad format could make you at least hate them a little les...

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States Settle With Eli Lilly on Data Gaffe
Media

States Settle With Eli Lilly on Data Gaffe

24y Christopher Saunders

States Settle With Eli Lilly on Data Gaffe

The pharmaceutical giant agrees to beefed-up data protection procedures. Read More...

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You Say Tomato, I Say T-Shirt
Analytics

You Say Tomato, I Say T-Shirt

24y Jack Aaronson

You Say Tomato, I Say T-Shirt

Your customers aren't going to learn your company's language. It's up to you to learn theirs -- and to make your search function usercentric. Read Mor...

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Top E-Commerce Companies Analyzed
Audience

Top E-Commerce Companies Analyzed

24y Laura Rush

Top E-Commerce Companies Analyzed

In what seems to be counter-intuitive, the future of success for e-commerce companies depends more on how companies conduct themselves offline that on...

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Worldwide Broadband Trends
Data insights

Worldwide Broadband Trends

24y Robyn Greenspan

Worldwide Broadband Trends

In-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective businessbroadband opt...

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The FTC and Disclosure, Part 3
Search

The FTC and Disclosure, Part 3

24y Danny Sullivan

The FTC and Disclosure, Part 3

Federal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...

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Debut of a Salesman
Audience

Debut of a Salesman

24y Robyn Greenspan

Debut of a Salesman

'Bill Porter' heads up the most popular search terms and bounces 'Dragonball' from the number one position. Read More...

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