The move looks to better segment and target audiences for advertisers. Read More...
View articleAlthough July showed the lowest number of job cuts in 14 months in theU.S., the dot-com sector suffered yet another blow, with layoff figures jumping ...
View articleAutomakers buy 10 times the rich media impressions than otherindustries, according to Nielsen//NetRatings. Read More...
View articlePublisher poo-poos pop-ups. Smart move -- or are formats only as good as advertisers who use them? Read More...
View articleThe move adds to the teen and young-adult marketer's cross-media portfolio of services. Read More...
View articleSmall- and medium-sized American companies spent more than $1.3 billion in the last year on software that automates SFA, CRM, ERP, and SCM functions. ...
View articleThe move boosts Yahoo!'s wireless foothold in Europe. Read More...
View articleThe $17.7 million acquisition continues the company's efforts to mop up the Web measurement field. Read More...
View articleMarketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Read More...
View articleSpots will feature The Beatles' 'All Together Now'. Read More...
View articlePut away that wallet! Build a brand from zero -- on a near-zero budget. Read More...
View articleYou find it funny, but your readers cringe. Don't let this happen to you. Read More...
View articleUPDATE: The former USA Interactive exec will immediately confront myriad troubles at AOL Time Warner's Internet unit. Read More...
View articleThe move links demographic and geographic data to specific households. Read More...
View articleYou'd think the slow economy would put the brakes on technological progress, but fear can be the strongest of motivators. Read More...
View articleMindArrow Systems to provide Mazda with marketing software; Orbitz partners with Spa Finder on new micro-site; BMW films nabs directors for next round...
View articleAutomakers buy 10 times the rich media impressions than other industries, according to Nielsen//NetRatings. Read More...
View articleThe move consolidates the e-mail ASP with its technology provider, which is looking to expand its list hosting business. Read More...
View articleAdvertising failure rate: 97 percent. Beat the odds with permission-based email. Read More...
View articleAfter two straight years of growth, shipments of the newbie OSdeclined last year, but forecasts still claim a compound annual growth rate of 28 percen...
View articleThe law allows Internet subscribers to sue spammers for up to $50,000 plus costs, and allows ISPs to sue for up to $500,000. Read More...
View articleIs your site leaking visitors who are gone before they browse or buy? Jim offers six tips for plugging those leaks. Read More...
View articleU.S. mobile marketing will rival spending in Europe and Asia in 2006, according to Jupiter. Read More...
View articleEven though wireless carriers want to implement advanced messaging tomake more money, almost two-thirds say they don't see SMS having the same kind of...
View articleDespite growing interest in building up bases of customers whoresearch online and shop offline, such consumers might actually not be worth the effort....
View articleThe right copy can sell anything on the Web -- even if it has to be touched, tasted, or smelled to be truly experienced. Read More...
View articleShort on words, high on impact. Is SMS marketing the way to engage the cool, the blasé, the been-there-seen-that early adopters? Read More...
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