MSN Looks To Wireless Advertising
Media

MSN Looks To Wireless Advertising

24y Pamela Parker

MSN Looks To Wireless Advertising

Through a deal with Avesair, MSN moves to make mobile a more important part of its strategy. Read More...

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Bitter Taste, Sweet Results
Analytics

Bitter Taste, Sweet Results

24y Bryan Eisenberg

Bitter Taste, Sweet Results

It's unappetizing, but swallowing your editor's medicine produces healthier copy. Read More...

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Execs and Accounts for August 9, 2002
Media

Execs and Accounts for August 9, 2002

24y Zachary Rodgers

Execs and Accounts for August 9, 2002

IAB names Glenn Pagan as vice president of sales; MaxWorldwide adds two to board of directors; TBC launches an online campaign for the Mashantucket Pe...

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Study: Banners Still Dominate in Europe
Media

Study: Banners Still Dominate in Europe

24y Christopher Saunders

Study: Banners Still Dominate in Europe

Eighteen months after the IAB introduced larger ad formats, they still represent a slim share of online ads in Europe. Read More...

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Global Network Gunning for Patent Revenues
Media

Global Network Gunning for Patent Revenues

24y Christopher Saunders

Global Network Gunning for Patent Revenues

The niche ad serving play is targeting advertisers, agencies,servers and newspaper Web site publishers. Read More...

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IAB Changes Reporting Method, Finds Online Ad Drop
Media

IAB Changes Reporting Method, Finds Online Ad Drop

24y Pamela Parker

IAB Changes Reporting Method, Finds Online Ad Drop

Using extrapolation instead of straightsurveying, the IAB reports online ad revenue declines in Q1. Read More...

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Travel Surfing Up
Marketing

Travel Surfing Up

24y ClickZ Stats Staff

Travel Surfing Up

Last minute deals and pricing creates a surge in traffic to airline sites. Read More...

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AOL Taps Synergy Engine for Winamp Push
Media

AOL Taps Synergy Engine for Winamp Push

24y Christopher Saunders

AOL Taps Synergy Engine for Winamp Push

By linking with MAD Magazine and other sister brands for the launch, the media conglomerate seeks to spread the new music player -- which could serve ...

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Gay and Lesbian Consumers Value Company Commitment
Audience

Gay and Lesbian Consumers Value Company Commitment

24y Robyn Greenspan

Gay and Lesbian Consumers Value Company Commitment

This highly loyal demographic prefers patronizing companies that have proven their support for the community. Read More...

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More Value for the Customer and You
Media

More Value for the Customer and You

24y Rob Graham

More Value for the Customer and You

Ad formats looking all-too familiar? Rob reviews new tools and approaches to benefit you and your customers. Read More...

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LEGO Launches U.K. Online Campaign
Media

LEGO Launches U.K. Online Campaign

24y Christopher Saunders

LEGO Launches U.K. Online Campaign

The children's toy manufacturer again looks to reach its target online. Read More...

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More Customers or Better Customers?
Marketing

More Customers or Better Customers?

24y Declan Dunn

More Customers or Better Customers?

If you're still bragging about how many affiliates you have, you've missed the boat. Read More...

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Ad Policies or Ad Hoc?
Marketing

Ad Policies or Ad Hoc?

24y Rebecca Lieb

Ad Policies or Ad Hoc?

Irritated users equal unhappy advertisers. Why is user experience still an afterthought? Read More...

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Sales Of Handheld Devices in Asia Dip
Audience

Sales Of Handheld Devices in Asia Dip

24y Pete Lerma

Sales Of Handheld Devices in Asia Dip

The handheld market in Asia has contracted along with the rest of the world as the gloomy economy continues to prevail. Read More...

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Nielsen to Track TiVo Use
Media

Nielsen to Track TiVo Use

24y Christopher Saunders

Nielsen to Track TiVo Use

The researcher will monitor the impact that personal video recorders have on television watching, though full-fledged reporting presents greater diffi...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

24/7 Real Media stung by Mail sale; ValueClick integrates BeFreeahead of schedule; iVillage looks to offline revenues. Read More...

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Why Nix Effective Formats?
Media

Why Nix Effective Formats?

24y Tessa Wegert

Why Nix Effective Formats?

We have very few truly proven ad formats online, and already publishers are abolishing them. Read More...

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Needs-Based Browsing
Analytics

Needs-Based Browsing

24y Jack Aaronson

Needs-Based Browsing

Customers need needs-based browsing. Your site does, too. Read More

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Crank Yankers Case Study
Email

Crank Yankers Case Study

24y Heidi Anderson

Crank Yankers Case Study

For laughs, let’s cross an email campaign with the telephone.... Read More...

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E-Newsletter Not for You? Try Sponsorship
Email

E-Newsletter Not for You? Try Sponsorship

24y Debbie Weil

E-Newsletter Not for You? Try Sponsorship

If publishing your own e-newsletter sounds onerous, try piggybacking on someone else’s success. Read More...

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VeriSign Settles Domain Slamming Case
Media

VeriSign Settles Domain Slamming Case

24y Team ClickZ

VeriSign Settles Domain Slamming Case

BulkRegister, one of several registrars which sued VeriSign for 'domainslamming,' will reimburse customers who mistakenly switched their accounts. Rea...

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Letter From Australia
Search

Letter From Australia

24y Danny Sullivan

Letter From Australia

A search engine conference in Australia sheds light on SEM issues and capabilities as global competition heats up. Read More...

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Execs and Accounts for August 7, 2002
Media

Execs and Accounts for August 7, 2002

24y Zachary Rodgers

Execs and Accounts for August 7, 2002

Aptimus recruits Chris Redlitz and Tom Soevyn to sales leadership posts; CEO of FindWhat.com becomes chairman as well. Read More...

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FTC Opens Probe Into VeriSign Campaign
Media

FTC Opens Probe Into VeriSign Campaign

24y Christopher Saunders

FTC Opens Probe Into VeriSign Campaign

The inquiry comes following four lawsuits and a U.S. Postal Inspection investigation. Read More...

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Anti-Drug Campaign Creative: Worth $760 Million?
Marketing

Anti-Drug Campaign Creative: Worth $760 Million?

24y Tig Tillinghast

Anti-Drug Campaign Creative: Worth $760 Million?

What do taxpayers get for in return for footing a very hefty ad budget? The creative's online, so Tig took a hard look. Read More...

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Vivendi Consolidates on 24/7 Real Media
Media

Vivendi Consolidates on 24/7 Real Media

24y Christopher Saunders

Vivendi Consolidates on 24/7 Real Media

Gunning for profitability, the Web ad server continues its streak of wins. Read More...

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Spyware, Pop-Ups, TiVo, and Spam
Marketing

Spyware, Pop-Ups, TiVo, and Spam

24y Jeffrey Graham

Spyware, Pop-Ups, TiVo, and Spam

Striking a balance between marketers' and consumers' needs isn't going to be easy. Read More...

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