Equifax Buys Naviant
Media

Equifax Buys Naviant

24y Beth Cox

Equifax Buys Naviant

The $135 million deal will create an e-marketing giant with extensive e-maildatabases capable of targeting millions of consumers. Read More...

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The Telecom Ripple Effect
Audience

The Telecom Ripple Effect

24y Dorian Sweet

The Telecom Ripple Effect

A decline in high-end router sales reflect what everyone in theindustry is coming to find out – no one's building fat-pipe networks anymore. Read More...

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AOL Certifies, Fesses Up on Accounting
Media

AOL Certifies, Fesses Up on Accounting

24y Erin Joyce

AOL Certifies, Fesses Up on Accounting

Update: After weeks of accounting scrutiny by regulators, the media giant finds it may have overstated by $49 million and launches an internal probe. ...

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Pop-Up Warfare: Is Peace Possible?
Media

Pop-Up Warfare: Is Peace Possible?

24y Tessa Wegert

Pop-Up Warfare: Is Peace Possible?

Last week, Tessa discussed the war against pop-ups. This week, she suggest a peace treaty. Read More...

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Execs and Accounts for August 14, 2002
Media

Execs and Accounts for August 14, 2002

24y Zachary Rodgers

Execs and Accounts for August 14, 2002

Agency.com hires Peter Klueger as vice president and creative director; Winstar to rep the NASDAQ consumer Web site; AdWare Systems in product agreeme...

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Timing Is Everything
Email

Timing Is Everything

24y Karen Gedney

Timing Is Everything

Planning a campaign? Ensure mind share isn’t on vacation. Read More

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DoubleClick, IMS in Deal for Reach, Frequency
Media

DoubleClick, IMS in Deal for Reach, Frequency

24y Pamela Parker

DoubleClick, IMS in Deal for Reach, Frequency

Efforts to apply traditional media measurements to the Internet take a step forward. Read More...

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AOL, Colburn Part Ways
Media

AOL, Colburn Part Ways

24y Roy Mark

AOL, Colburn Part Ways

Employee at center of federal investigations locked out of his office by AOL officials. AOL Adds to German Presence Read More...

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Compare and Contrast: Overture and Google Guidelines, Part 1
Search

Compare and Contrast: Overture and Google Guidelines, Part 1

24y Danny Sullivan

Compare and Contrast: Overture and Google Guidelin...

Paying for placement? A step-by-step guide to Google and Overture's guidelines. Read More...

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Broadband Future Is Bright
Data insights

Broadband Future Is Bright

24y Robyn Greenspan

Broadband Future Is Bright

High-speed connections proliferate worldwide, with DSL taking a surprising lead over cable modems. Read More...

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Learning From the World, or Globalization Inverted
Media

Learning From the World, or Globalization Inverted

24y Len Ellis

Learning From the World, or Globalization Inverted

What's the opposite of globalization -- and why is it critical for the Web? Read More...

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Your Site Needs a Schedule
Marketing

Your Site Needs a Schedule

24y Gerry McGovern

Your Site Needs a Schedule

Why sticking to a schedule is good for you, your readers, and business in general. Read More...

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TiVo, Lieberman to Put Together DVR-based Panels
Media

TiVo, Lieberman to Put Together DVR-based Panels

24y Pamela Parker

TiVo, Lieberman to Put Together DVR-based Panels

TiVo to marketers: if you can't beat us, join us. Read More...

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Context: We All Love a Story
Marketing

Context: We All Love a Story

24y Martin Lindstrom

Context: We All Love a Story

Just because you're selling a 'boring' product doesn't mean your marketing has to be stale and stuffy. Read More...

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Lies, Damn Lies, and Statistics
Media

Lies, Damn Lies, and Statistics

24y Vin Crosbie

Lies, Damn Lies, and Statistics

The Online Publishers Association says consumers spent $675 million for online content last year. What's content? According to OPA, it includes gift c...

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Drive-Through Branding
Media

Drive-Through Branding

24y Seana Mulcahy

Drive-Through Branding

Using online media to build brands quickly -- and strategically. Read More...

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Bigfoot Interactive Inks Pact with Japanese Giant
Media

Bigfoot Interactive Inks Pact with Japanese Giant

24y Pamela Parker

Bigfoot Interactive Inks Pact with Japanese Giant

Mitsui and Co. takes a stake in, and forms a partnership with, the New York-based e-mail player. Read More...

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OPA Disputes Gloomy Ad Picture
Media

OPA Disputes Gloomy Ad Picture

24y Pamela Parker

OPA Disputes Gloomy Ad Picture

A group of online publishers says it's doing just fine, thank you very much. Read More...

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How to Handle the Truth
Analytics

How to Handle the Truth

24y Pamela Parker

How to Handle the Truth

A 13-year-old boy with a six-figure income just registered at your site. You know he's lying about something -- but how do you get to the truth? Read ...

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Financial Firms Lead IT Outsourcing Surge
Marketing

Financial Firms Lead IT Outsourcing Surge

24y Erin Joyce

Financial Firms Lead IT Outsourcing Surge

Dataquest research says intensifying competition for customers amid adownturn in the financial services industry is driving renewed interest in outsou...

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Internet Not Sharing in Ad Industry Gains
Ad Industry Metrics

Internet Not Sharing in Ad Industry Gains

24y Zachary Rodgers

Internet Not Sharing in Ad Industry Gains

Things may be looking brighter for the ad world as a whole, but the Internet is still struggling. Read More...

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Study: Internet Not Sharing in Ad Industry Gains
Media

Study: Internet Not Sharing in Ad Industry Gains

24y Zachary Rodgers

Study: Internet Not Sharing in Ad Industry Gains

Things may be looking brighter for the ad world as a whole, but the Internet is still struggling. Read More...

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Teens Possess Purchasing Power
Audience

Teens Possess Purchasing Power

24y Robyn Greenspan

Teens Possess Purchasing Power

Perhaps daunted by technology, parents relinquish theirconsumer electronics buying decisions to the kids. Read More...

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Lycos to Develop Own Paid Placement Listings
Media

Lycos to Develop Own Paid Placement Listings

24y Christopher Saunders

Lycos to Develop Own Paid Placement Listings

The company will team with FindWhat, and follow in the footsteps ofOverture and Google. Read More...

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HP Gets It Right, Part 2
Email

HP Gets It Right, Part 2

24y Paul Soltoff

HP Gets It Right, Part 2

Build an email program targeting unknown customers yet appropriately integrating information from every division. Sound challenging enough? Read More...

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It's Not About the Technology
Marketing

It's Not About the Technology

24y Sean Carton

It's Not About the Technology

If you want to tap into the real power of the Internet, don't focus on bits and bytes. Read More...

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Execs and Accounts for August 12, 2002
Media

Execs and Accounts for August 12, 2002

24y Zachary Rodgers

Execs and Accounts for August 12, 2002

Agency.com acquires assets and clients of digital marketer Overture hires a new and senior VP to its affiliate business group Read More...

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