Asia's Wholesale Voice and Data Services Market
Audience

Asia's Wholesale Voice and Data Services Market

24y Beth Cox

Asia's Wholesale Voice and Data Services Market

Frost & Sullivan gives a quick run-down on the challenges faced by second-tier players in Asia's wholesale voice and data services market. Read More...

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Switchboard, AOL Tweak Marketing Deal
Media

Switchboard, AOL Tweak Marketing Deal

24y Christopher Saunders

Switchboard, AOL Tweak Marketing Deal

The move is the second time that America Online has agreed to help out its troubled partner in the online yellow pages effort. Read More...

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Mailshell Adopts "Trusted Sender" Technology
Media

Mailshell Adopts "Trusted Sender" Technology

24y Christopher Saunders

Mailshell Adopts "Trusted Sender" Technology

It's the first time that a spam filter will use the service, and a validation for the e-mail marketing industry's efforts to regulate itself. Read Mor...

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Smoking Out Online Buyers
Marketing

Smoking Out Online Buyers

24y Rebecca Lieb

Smoking Out Online Buyers

Give customers a reason to buy online and they will. Read More

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FEC Waiver Could Spur Political SMS Ads
Media

FEC Waiver Could Spur Political SMS Ads

24y Erin Joyce

FEC Waiver Could Spur Political SMS Ads

The Federal Election Commission gives Target Wireless an exemption on disclaimers regarding political ads over SMS systems, a move that could unleash ...

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They Keep Growing ... and Growing
Audience

They Keep Growing ... and Growing

24y Beth Cox

They Keep Growing ... and Growing

The government reports that retail e-commerce sales for the second quarter were up about 24 percent from a year ago. Read More...

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Report: WorldCom Deal At Heart of AOL Inquiry
Media

Report: WorldCom Deal At Heart of AOL Inquiry

24y Christopher Saunders

Report: WorldCom Deal At Heart of AOL Inquiry

An online advertising-for-bandwidth agreement may have sparked concern about $49 million in potentially improperly booked revenue. Read More...

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Rubbermaid Bounces Ideas Off Recipients
Email

Rubbermaid Bounces Ideas Off Recipients

24y Heidi Anderson

Rubbermaid Bounces Ideas Off Recipients

It has hundreds of different types of customers. So, Rubbermaid listened closely to them as it developed newsletter content. Read More...

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Virus Becomes Most Popular
Audience

Virus Becomes Most Popular

24y Robyn Greenspan

Virus Becomes Most Popular

Internet users were busy searching for a virus last week, but not the kind that infiltrates computers. "West Nile Virus" took the top spot in a list o...

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Warner Bros. Unleashes New Potter Efforts
Media

Warner Bros. Unleashes New Potter Efforts

24y Christopher Saunders

Warner Bros. Unleashes New Potter Efforts

The studio looks to create an experience to woo new fans and encourage repeat visits. Read More...

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Your Web Site As a Narrative Device: Introduction
Analytics

Your Web Site As a Narrative Device: Introduction

24y Jack Aaronson

Your Web Site As a Narrative Device: Introduction

Stories are memorable; they increase interest and understanding and leave deep impressions. Here's how to make your Web site tell a story. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

GotMarketing launches Viral Module; IGN to debut video ads; E*Trade begins Rolling Stones promotion. Read More...

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Media Buying on a Budget
Media

Media Buying on a Budget

24y Tessa Wegert

Media Buying on a Budget

Don't be intimidated by all those fancy online ads. There's room for the little guy, too! Read More...

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Compare and Contrast: Overture and Google Guidelines, Part 2
Search

Compare and Contrast: Overture and Google Guidelines, Part 2

24y Danny Sullivan

Compare and Contrast: Overture and Google Guidelin...

Paying for placement? A step-by-step guide to Google and Overture's guidelines. Read More...

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’Smart’ Newsletters: Seven Techniques
Email

’Smart’ Newsletters: Seven Techniques

24y Kathleen Goodwin

’Smart’ Newsletters: Seven Techniques

Smart marketers learn to use ’smart’ newsletters. Click-through, open rate, and other traditional metrics are left in the dust. Read More...

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Post-L90, eUniverse Again Tries Network Play
Media

Post-L90, eUniverse Again Tries Network Play

24y Christopher Saunders

Post-L90, eUniverse Again Tries Network Play

Months after abandoning its plan to acquire L90, the Web publisher launches a unit to promote its clients and its paid sites via affiliates. Read More...

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Execs and Accounts for August 21, 2002
Media

Execs and Accounts for August 21, 2002

24y Zachary Rodgers

Execs and Accounts for August 21, 2002

Carat Interactive tapped by Hyatt to create an interactive campaign; ABC enlists EyeWonder to promote on-demand streaming video; ePrize launches sever...

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Isaacson to Leave AIM
Media

Isaacson to Leave AIM

24y Christopher Saunders

Isaacson to Leave AIM

The DMA's Association for Interactive Marketing hunts for a new executive director. Read More...

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Frequency, Not Format
Marketing

Frequency, Not Format

24y Jeffrey Graham

Frequency, Not Format

Recent debate about consumer distaste for pop-ups skirts the real issue. Read More...

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Reuters, Multex in Joint Ad Deal
Media

Reuters, Multex in Joint Ad Deal

24y Christopher Saunders

Reuters, Multex in Joint Ad Deal

Continuing moves by rival publishers to work together in a tough economic climate, the move will see the two companies together selling inventory on t...

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Women Embrace Texting
Audience

Women Embrace Texting

24y Bob Woods

Women Embrace Texting

Here's more evidence that SMS and wireless messaging is catching on inthe U.S.: Almost all of the surveyed 30-to-40 year old women say texting would h...

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Web Addiction on the Rise
Audience

Web Addiction on the Rise

24y Gretchen Hyman

Web Addiction on the Rise

With one in four employees addicted to the Internet, Websense leads the charge in alerting corporate America that all that friendly, time-consuming We...

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Fishing for Streamies
Media

Fishing for Streamies

24y Seana Mulcahy

Fishing for Streamies

Want audio and video? Want to download music to a PC, PDA, or other device? Yes? You're a 'streamie.' Read More...

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DataLode to Message to Users' Desktops for HP
Media

DataLode to Message to Users' Desktops for HP

24y Christopher Saunders

DataLode to Message to Users' Desktops for HP

The startup hopes to move from online warranties to marketing. Read More...

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MiserMail
Email

MiserMail

24y Team ClickZ

MiserMail

Targeted specifically to parents, home individuals, and small work groups, MiserMail claims the ability to remove up to 99 percent of spam and porno f...

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Opt In Inc.
Email

Opt In Inc.

24y Team ClickZ

Opt In Inc.

Opt In Inc. offers experience, technology, and talent to help marketers create, deliver, and track captivating and effective email marketing campaigns...

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Listrak
Email

Listrak

24y Team ClickZ

Listrak

Listrak is an e-relationship platform for maintaining customers and obtaining new ones through the interactive influence of email messaging. Read More...

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