Calling the medium 'inherently deceptive,' consumer advocates submit new measures to FTC to attack unsolicited commercial e-mail. Read More...
View articleAmericans are still talking, but less so in public places, according to cell phone etiquette findings from an online wireless retailer. Read More...
View articleWeb surfers say they look down on brands that advertise on cluttered sites, according to a survey. Read More...
View articleThey represent a minority of the Web's inventory, but eighty percent of all pop-up and -under ads are served by 3 percent of the Internet's advertiser...
View articleWeb surfers say they look down on brands that advertise on cluttered sites, according to a survey by BURST! Media. Read More...
View articleLabor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead. Read More...
View articleAgency.com's Kyle Shannon to step down; Bluestreak to donate its IonMail platform to the Ad Council; Bigfoot Interactive adds Ray Butkus to board of d...
View articleA victory for the little guy against Corporate America or a blow for industry innovation? DoubleClick in the aftermath of the privacy wars. Read More...
View articleThe move comes as Web analytics players look to beef up ROI reporting. Read More...
View articleDesigned by Avenue A and White Horse, the online ads come as the troubled retailer looks to reposition itself. Read More...
View articleOne-on-one or flying solo? Sites should adapt to their customers, not the other way 'round. Read More...
View article24/7 Real Media lands MarketWatch.com; Kraft taps Atticmedia for movie site. Read More...
View articleWhen consumers immerse themselves in your brand: game, set and match. Read More...
View articleQuestion: If you don't have an ad budget to compete with the big boys, how do you level the playing field? Read More...
View articleDell launches BMW giveaway promotion; Thruport partners with UltraDNS; Univision and Verizon team for SuperPages.com expansion. Read More...
View article"Can you find me now?" may become the mantra among cell phone owners as research indicates that location-based services will likely become the next bi...
View articleIt looks like an affiliate program, and it smells like an affiliate program -- but it's multilevel marketing. What's the difference? And which program...
View articleThe controversial advertiser -- notorious for tattooing boxers with its logo -- now will sponsor a pro stock car racing team. Read More...
View articleThe online entertainment information publisher will return about $49 million in unused advertising. Read More...
View articleIn early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophesies? Read More...
View articleOne slip, and your campaign’s sucked into bulk-mail-folder oblivion. Al offers step-by-step spam filter optimization. Read More...
View articleIn its latest extension, the collaboration between the two search firms will continue into 2006. Read More...
View articleDespite low ratings on overall satisfaction, the industry is working on improvements for the upcoming holiday season. Read More...
View articleDon't throw yourself at the mercy of algorithmic search engine results. Read More...
View articleA wireless marketer will be forced to pay up for an allegedly misleading campaign, as the threat for mobile spam grows. Read More...
View articleThe interactive ad world might seem bleak at present, but online ads actually are faring better than last year at this time, according to the research...
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