Email Advertising
Email

Email Advertising

24y Team ClickZ

Email Advertising

Among Internet users, spam is any ’unwanted’ email, the only problem is deciding what is unwanted and what isn’t ... especially for ISP businesses. Wh...

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Trust or Regulation?
Email

Trust or Regulation?

24y Paul Soltoff

Trust or Regulation?

If you don’t win your prospect’s trust, someone else will. Read More

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PC Forecast Lowered, Laptop Sales Up
Audience

PC Forecast Lowered, Laptop Sales Up

24y ClickZ Stats Staff

PC Forecast Lowered, Laptop Sales Up

Global consumers may be trading desktops for laptops as one segment takes a hit and the other grows. Read More...

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Execs and Accounts for September 9, 2002
Media

Execs and Accounts for September 9, 2002

24y Zachary Rodgers

Execs and Accounts for September 9, 2002

LowerMyBills hires Eva Boker as senior vice president of marketing; FindWhat.comrenews a search distribution relationship Read More...

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20% of U.S. Feels Web Is "Essential"
Audience

20% of U.S. Feels Web Is "Essential"

24y Christopher Saunders

20% of U.S. Feels Web Is "Essential"

Internet media – including the beleaguered streaming sector– continues growing in importance to consumers, according to Arbitron and Edison. Read More...

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Study: 20% of U.S. Feels Web Is 'Essential'
Media

Study: 20% of U.S. Feels Web Is 'Essential'

24y Christopher Saunders

Study: 20% of U.S. Feels Web Is 'Essential'

Internet media -- including the beleaguered streaming sector -- continues growing in importance to consumers, according to Arbitron and Edison. Read M...

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The Four Myths of Affiliate Marketing
Marketing

The Four Myths of Affiliate Marketing

24y Declan Dunn

The Four Myths of Affiliate Marketing

Too many businesses expect affiliate marketing to be something it's not. Read More...

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Execs and Accounts for September 6, 2002
Media

Execs and Accounts for September 6, 2002

24y Zachary Rodgers

Execs and Accounts for September 6, 2002

24/7 Real Media rehires an old hand as chief revenue officer; Viewpoint hires Larry Allen as VP of ad products; ForSaleByOwner.com signs paid search d...

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Amazon: The World's Biggest What?
Analytics

Amazon: The World's Biggest What?

24y Bryan Eisenberg

Amazon: The World's Biggest What?

Does Amazon need a new brand? Read More

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Wireless Surfer Numbers Grow
Data insights

Wireless Surfer Numbers Grow

24y Robyn Greenspan

Wireless Surfer Numbers Grow

Proving that Internet users are more than "mouse potatoes" are estimates that 10 million Americans are surfing from cell phones or PDAs, and nearly 19...

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Using IM for Marketing
Media

Using IM for Marketing

24y Bob Woods

Using IM for Marketing

Instant messaging has been around for years. The practice of using IM to reach customers, though, is very new. But movement is being made in this aren...

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I Want My eBay-TV!
Marketing

I Want My eBay-TV!

24y Rebecca Lieb

I Want My eBay-TV!

We've seen Old Media both blunder and succeed online; get ready for a switcheroo. Read More...

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Vanquish Set to Launch Anti-Spam Fee Service
Media

Vanquish Set to Launch Anti-Spam Fee Service

24y Brian Teasley

Vanquish Set to Launch Anti-Spam Fee Service

The company will allow recipients to impose fines on senders of unwanted mail. Read More...

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Back-to-School Column
Email

Back-to-School Column

24y Heidi Anderson

Back-to-School Column

Summer 2002 as a case study? Off the beaten track, but email marketing lessons were learned. Read More...

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Knowledge Networks Lands $15.5 Million
Media

Knowledge Networks Lands $15.5 Million

24y Christopher Saunders

Knowledge Networks Lands $15.5 Million

The financing comes amid growing competition in the crowded Web analysis space. Read More...

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BMW Films Hit Hollywood, Courtesy of Microsoft
Media

BMW Films Hit Hollywood, Courtesy of Microsoft

24y Christopher Saunders

BMW Films Hit Hollywood, Courtesy of Microsoft

The automaker will extend its brand and its BMWfilms.com effort to the silver screen, in connection with Microsoft's promotion of its new media format...

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MSN Hits 300 Million Unique Monthly Users
Audience

MSN Hits 300 Million Unique Monthly Users

24y Michael Pastore

MSN Hits 300 Million Unique Monthly Users

As it revs up for updates to its Web service, Microsoft fires anothercontroversial shot at rival portals Yahoo! and AOL. Read More...

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Networks: Know Before You Go
Media

Networks: Know Before You Go

24y Tessa Wegert

Networks: Know Before You Go

When you make a network buy, you're putting the fate of your campaign in someone else's hands. Read More...

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PwC: MSN Hits 300 Million Unique Monthly Users
Media

PwC: MSN Hits 300 Million Unique Monthly Users

24y Team ClickZ

PwC: MSN Hits 300 Million Unique Monthly Users

As it revs up for updates to its Web service, Microsoft firesanother controversial shot at rival portals Yahoo! and AOL. Read More...

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Execs and Accounts for September 5, 2002
Media

Execs and Accounts for September 5, 2002

24y Zachary Rodgers

Execs and Accounts for September 5, 2002

DoubleClick's DART for Advertisers to be offered through all Publicis Groupe affiliates; Forbes.com taps Tacoda for creation of profile-based audience...

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MetaCrawler Gets 'Googled'
Media

MetaCrawler Gets 'Googled'

24y Jeanne Jennings

MetaCrawler Gets 'Googled'

InfoSpace inks a deal to fold the new-age search engine into a re-launch one of the Web's first search properties. Read More...

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How Clutter Kills Creativity
Marketing

How Clutter Kills Creativity

24y Tig Tillinghast

How Clutter Kills Creativity

Time spent with European media spawns ideas for cutting through the clutter. Read More...

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Execs and Accounts for September 4, 2002
Media

Execs and Accounts for September 4, 2002

24y Zachary Rodgers

Execs and Accounts for September 4, 2002

MaxWorldwide promotes Bill Wise to chief operating officer; Terra Lycos deploys CheckM8 on its network; Commission Junction picks up Wall Street Journ...

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Dynamic Duo: E-Newsletter and Microsite
Email

Dynamic Duo: E-Newsletter and Microsite

24y Kathleen Goodwin

Dynamic Duo: E-Newsletter and Microsite

Six steps to getting it together: Combine your e-newsletter with a microsite for deeper loyalty and stronger branding. The whole is more than the sum ...

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New AOL CEO Looks to Sweep Clean
Media

New AOL CEO Looks to Sweep Clean

24y Christopher Saunders

New AOL CEO Looks to Sweep Clean

Changes will be made to America Online's ad sales organizations and its Business Affairs unit, according to the Journal. Read More...

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Google and Overture: CPM in Disguise?
Search

Google and Overture: CPM in Disguise?

24y Kevin Lee

Google and Overture: CPM in Disguise?

Your bill may say CPC, but is it really? Read More

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E-Marketing on a Shoestring
Marketing

E-Marketing on a Shoestring

24y Jeffrey Graham

E-Marketing on a Shoestring

Many small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...

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