The movie ticketing operation works a deal with e-commerce outsourcer UCS and Buy.com that will help market movie-related merchandise to ticket buyers...
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View articleVirtual product placement gains momentum, as two major advertiserssign on. Read More...
View articleWhy does most brand building concentrate on two senses when appealing to all five is likely to double brand awareness and strengthen the impression a ...
View articleAmericans' short attention spans have another challenge: How to watch TV andsurf the Internet at the same time? Read More...
View articleThe advertising technology provider plans to move into offline channels with its purchase of the UK-based marketing software company. Read More...
View articleThink out of the box, or get content out of a can? Read More
View articleShades of 'Star Trek' and '2001: A Space Odyssey' permeate the company's first television work in more than a year. Read More...
View articleThe chipmaker launches a massive advertising campaign hell bent on grabbing more mind-share away from Intel. AMD Delays Hammer, Barton Chips Read More...
View articleSmall steps, big returns. You’d be marketing by email but you don’t have a list? So much for that excuse. Read More...
View articleThe unifying power of the Web is evident in the year since the attacks. Read More...
View articleGoogle appoints Christopher Theodoros to lead ad agency relations worldwide; High Voltage Interactive opens an office in New York; Agency.com launches...
View articleThe ads look to boost consumer and business demand for the companies' chips, amid continued woes in the semiconductor space. Read More...
View articleThe move would save millions by canceling a year-oldadvertising agreement. Read More...
View articleWe've come a long way in the Internet ad industry; but in some regards, we're still in the dark ages. Read More...
View articlePop-up ad blockers are commonplace. Online advertisers need new methods. How about a tried-and-true concept -- respect? Read More...
View articleFact or fiction? There are rumblings on message boards that pay-per-click numbers might be artificially inflated. What's your experience? Read More...
View articleWhen you gather subscribers for a newsletter or marketing missive, remember the transaction is give and take. Read More...
View articleAs the company and its customers investigate how spammers may have gotten e-mail addresses, mailers continue wrangling with larger issues. Read More...
View articleThe good news: almost every Internet user has an active e-mail account. The bad news: many of the incoming messages are unsolicited. Read More...
View articleTechnology from the Maynard, Mass., firm allows the cable operator insert local ads on its digital networks. Read More...
View articleSimple doesn't always mean easy. The obvious is too often overlooked. Bryan offers seven basic (yet crucial) tactics to persuade prospects to buy. Rea...
View articleAOL to Promote 'Red Dragon;' 'McDonalds, ABC.com in Promo Deal;' 'Brilliant Digital: One Billion Served'. Read More...
View articleIAB launches a redesigned site; Gregory FCA signs eight new clients Read More...
View articleThe company says the appointment is an indication of its continued confidence in joint on- and offline advertising deals. Read More...
View articleThat's good news for Web publishers and ad-sellers, who are pitching the workplace audience as the Internet's selling point. Read More...
View articleGetting personal with spammers: Jeanne’s email from spammers who lament their tactics don’t work. What better business case for opt-in? Read More...
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