Hustlers, Upstarts, and Top Guns: The Tempo Dimension
Media

Hustlers, Upstarts, and Top Guns: The Tempo Dimension

24y Len Ellis

Hustlers, Upstarts, and Top Guns: The Tempo Dimens...

Speed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competiti...

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Should You Offload Messaging Management?
Email

Should You Offload Messaging Management?

24y Jacqueline Emigh

Should You Offload Messaging Management?

Managing messaging is a science for most operations, provided they have theexpertise on hand. When is it a good time to save yourself some hassle and ...

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Get on the Executive Radar Screen, Part 1
Email

Get on the Executive Radar Screen, Part 1

24y Karen Gedney

Get on the Executive Radar Screen, Part 1

Craft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Read More...

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Why Should I Read Your 'Important' Text?
Marketing

Why Should I Read Your 'Important' Text?

24y Nick Usborne

Why Should I Read Your 'Important' Text?

The fine print is no place for essential information. Read More...

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EU B2B Expected to Explode
Marketing

EU B2B Expected to Explode

24y Robyn Greenspan

EU B2B Expected to Explode

Propelled by IT spending, online trade is poised to grow into the trillions by 2006. Read More...

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Oxygen.com Cuts; to Become Promotional Arm for TV Unit
Media

Oxygen.com Cuts; to Become Promotional Arm for TV Unit

24y Christopher Saunders

Oxygen.com Cuts; to Become Promotional Arm for TV ...

The women-focused Web portal loses staff and will undergo a drastic change in its mission. Read More...

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Execs and Accounts for August 28, 2002
Media

Execs and Accounts for August 28, 2002

24y Pamela Parker

Execs and Accounts for August 28, 2002

Razorfish, Harte-Hanks, Aptimus make hires; REVOLUTION Public Relations wins two new clients. Read More...

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Web Ads Up From Last Year
Ad Industry Metrics

Web Ads Up From Last Year

24y Christopher Saunders

Web Ads Up From Last Year

The interactive ad world might seem bleak at present, but online adsactually are faring better than last year at this time, according to this research...

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Hotwire Scores a Delta Deal
Ad Industry Metrics

Hotwire Scores a Delta Deal

24y Beth Cox

Hotwire Scores a Delta Deal

The discount travel site adds the last of the major U.S. air carriers to itslist of partners. Read More...

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FEC to Look into Web Political Ad Restrictions
Media

FEC to Look into Web Political Ad Restrictions

24y Christopher Saunders

FEC to Look into Web Political Ad Restrictions

The Federal Election Commission is likely to hear opinions onwhether -- and how -- a controversial campaign finance law applies toInternet advertising...

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Jeeves Asks for Google's Ads
Search

Jeeves Asks for Google's Ads

24y Danny Sullivan

Jeeves Asks for Google's Ads

There's method in an unlikely deal between competitors. Read More...

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Shipping News
Media

Shipping News

24y Vin Crosbie

Shipping News

At sea about monetizing content? Become a sailor: Learn navigation, use your compass, and know the waters your sailing in. Read More...

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Danger! Jargon
Marketing

Danger! Jargon

24y Martin Lindstrom

Danger! Jargon

What language does your brand speak? Do your customers understand it? Read More...

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DoubleClick Unveils List Management ASP
Media

DoubleClick Unveils List Management ASP

24y Christopher Saunders

DoubleClick Unveils List Management ASP

ListDriver, targeted at list owners, brokers and managers, will integrate with DARTmail. Read More...

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Move Over Boomers, Here Come Your Kids!
Media

Move Over Boomers, Here Come Your Kids!

24y Seana Mulcahy

Move Over Boomers, Here Come Your Kids!

Nothing could match to power of Boomer market... until their (cyber)kids grew up. Read More...

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Eyes Glazing Over? Call in an Expert
Analytics

Eyes Glazing Over? Call in an Expert

24y Melaney Smith

Eyes Glazing Over? Call in an Expert

Groundbreaking connections could be as close as the nearest statistician. Read More...

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Gateway Targets iMac With New Ads
Media

Gateway Targets iMac With New Ads

24y Christopher Saunders

Gateway Targets iMac With New Ads

The effort looks to promote the Profile 4 by attacking a smaller player, as PC sales remain lukewarm across the board. Read More...

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Home on the Web
Audience

Home on the Web

24y Robyn Greenspan

Home on the Web

Low mortgage rates have led to dramatic increases in new and existing home sales in the U.S., and many buyers are looking for their dream houses onlin...

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Filtering Our Rights Along With Our Email?
Email

Filtering Our Rights Along With Our Email?

24y Paul Soltoff

Filtering Our Rights Along With Our Email?

You’ve got mail (if it’s OK with Big Brother)! Read More...

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AOL Debuts Jeep Ads, As More Deals Come Under Scrutiny
Media

AOL Debuts Jeep Ads, As More Deals Come Under Scrutiny

24y Christopher Saunders

AOL Debuts Jeep Ads, As More Deals Come Under Scru...

The campaign will promote Chrysler's vehicles, while new reports suggest that Oxygen Media also is being considered in AOL's internal accounting inves...

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Make Money in Interactive: Seven Tactics
Marketing

Make Money in Interactive: Seven Tactics

24y Sean Carton

Make Money in Interactive: Seven Tactics

Pricing yourself out of business in tough times? Interactive needs an economic model not based on traditional agency billing. Read More...

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DoubleClick Settles with States On Profiling
Media

DoubleClick Settles with States On Profiling

24y Christopher Saunders

DoubleClick Settles with States On Profiling

The company concludes one of the final investigations into its privacy practices, and will open its database to profiled consumers. Read More...

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Not Just Another Article on Luncheon Meat
Analytics

Not Just Another Article on Luncheon Meat

24y Bryan Eisenberg

Not Just Another Article on Luncheon Meat

Bryan isn’t sure if he trusts the ’Trusted Sender’ idea. Read More...

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Reports of Affiliate Programs' Death Are Greatly Exaggerated
Marketing

Reports of Affiliate Programs' Death Are Greatly Exaggerated

24y Declan Dunn

Reports of Affiliate Programs' Death Are Greatly E...

Sure, some of the outdated notions of what an affiliate program should be are disappearing. But that's good news. Read More...

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Execs and Accounts for August 23, 2002
Media

Execs and Accounts for August 23, 2002

24y Zachary Rodgers

Execs and Accounts for August 23, 2002

Rapp Digital founder J.G. Sandom steps down; ValueClick subsidiary Be Free picks up several clients Read More...

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Experian Offers Credit Card E-mail Service
Media

Experian Offers Credit Card E-mail Service

24y Christopher Saunders

Experian Offers Credit Card E-mail Service

The consumer data giant looks to move 'You've Been Pre-Approved!' mailings to the Internet. Read More...

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Technical Degrees Still Command Highest Salaries
Audience

Technical Degrees Still Command Highest Salaries

24y Robyn Greenspan

Technical Degrees Still Command Highest Salaries

Though the technology sector has recently taken an economic downturn, the latest New York Times Job Market survey suggests that if money is the motive...

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