A new co-branded shopping site extends the reach of discount retailerOverstock and aims to bolster revenues at the women's network. Read More...
View articleThe firm expects to roll out further combined on- and offline campaigns for clients. Read More...
View articleOnline advertising is a proven branding medium. How come click-through remains the sole metric for measuring email success? Read More...
View articleAn e-newsletter’s first birthday: growing pains, lessons learned, and the beginnings of some revenue flow. Read More...
View articleDoubleClick and the OPA field research comparing Internet metrics to offline -- while illuminating lingering questions plaguing the Web sector. Read M...
View articleElectricArtists launches a Hispanic campaign initiative; Agency.com builds a site for land developer Terrabrook; Semaphore Partners teams with Kaplan ...
View articleUPDATE: Strength in traditional media sectors helped offset AOL, whose ad and commerce revenues fell by 42 percent. Company officials also disclose SE...
View articleAmid continuing competitive moves in the site tracking space, the ASP points to enhancements in its Web services support and impression tracking. Read...
View articleBig Blue teams up with The Thomson Corp. to integrate e-learning technologiesand services that target corporate and government customers. Corporate Ha...
View articleReady for some advanced number-crunching? Meet logistic regression. Mark walks you through it step by step. Read More...
View articleIn an age in which ROI is the magic acronym, LookSmart helps itsclients measure it Read More...
View articleDo you trust consumers enough to put your brand's fate in their hands? Read More...
View articleOnline media planning and buying may be a logistical nightmare, but we're beginning to get somewhere. Read More...
View articleIn its first foray into mobile text messaging, the cable channel isoffering daily Tour de France updates. Read More...
View articleThe news is optimistic but the e-commerce industry needs to address security concerns, an annual global report finds. Read More...
View articleEnron. Andersen. Martha Stewart. Traficant. A rogues gallery -- of Web sites? Read More...
View articleThe availability of online medical information, coupled with droves of surfing patients, has resulted in an increase in online hours for doctors. Read...
View articleThough it might never see the money, the ISP sees a victory in its attempts to thwart bogus and bulk e-mail offers. Read More...
View articleMagazine publishers promote electronic media kits; Solar Communications goes multi-channel; FindWhat continues profitable run. Read More...
View articleFollowing a lackluster quarterly performance, the PC maker turns its hopes to third quarter. Read More...
View articleDon't be afraid to collect data from your customers. It could be the most important tool you have. Read More...
View articleValueClick appoints a director of Western sales and nine others; iMakeNews names Brian Cusack vice president of sales; Sharpe Partners launches Fujifi...
View articleSubscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Read More...
View articleMany Americans feel that a more productive and happier worklife can bebetter achieved at home. Read More...
View articleMore people than ever are eschewing long-distance calls foralternative forms of communication like e-mail and IM when they reach outand touch someone,...
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