In an Ethically Muddled Environment, Transparency
Marketing

In an Ethically Muddled Environment, Transparency

24y Pamela Parker

In an Ethically Muddled Environment, Transparency

Practice full disclosure to win and keep customers. Read More...

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A 'Dear John' Letter to Affiliate Merchants
Marketing

A 'Dear John' Letter to Affiliate Merchants

24y Jim Kukral

A 'Dear John' Letter to Affiliate Merchants

The support and creativity -- the excitement -- has gone out of our relationship. Read More...

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Real-World Email Client Usage: The Hard Data
Email

Real-World Email Client Usage: The Hard Data

24y Edward Grossman

Real-World Email Client Usage: The Hard Data

What email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey....

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Google Bumps Overture From Jeeves
Media

Google Bumps Overture From Jeeves

24y Christopher Saunders

Google Bumps Overture From Jeeves

Ask Jeeves and Google anticipate $100 million in revenue coming from deal over three years. Read More...

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Branding As a Simple Science
Analytics

Branding As a Simple Science

24y Bryan Eisenberg

Branding As a Simple Science

Bryan offers the three key elements to understanding -- and implementing -- branding. Read More...

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Execs and Accounts for July 19, 2002
Media

Execs and Accounts for July 19, 2002

24y Zachary Rodgers

Execs and Accounts for July 19, 2002

Razorfish wins big government contract; Mike Drexler named to the board of directors of Poindexter Systems; Nike launches a site for its ACG brand. Re...

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Partner's Woes Prompt DoubleClick Asia Revamp
Media

Partner's Woes Prompt DoubleClick Asia Revamp

24y Christopher Saunders

Partner's Woes Prompt DoubleClick Asia Revamp

Control will be offered to regional office heads due to the meltdown of Asiacontent.com. Read More...

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Campaign Management Just Got Easier
Media

Campaign Management Just Got Easier

24y Tessa Wegert

Campaign Management Just Got Easier

Overworked? Don't despair. Publishers are rolling out tools to make campaigns much easier -- and more cost-effective -- to manage. Read More...

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Broker First, Web Second
Marketing

Broker First, Web Second

24y Robyn Greenspan

Broker First, Web Second

A survey of high-income professionals revealed reliance on their professional advisors, but online sources rank highest for independent research. Read...

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Please Don't Shoot the Customer, Part 1
Analytics

Please Don't Shoot the Customer, Part 1

24y Arthur O'Connor

Please Don't Shoot the Customer, Part 1

Customer profitability management: the trends, case studies, and solutions. Part one of a three-part series. Read More...

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MTU Dreams Shattered by Sobering Realities
Data insights

MTU Dreams Shattered by Sobering Realities

24y Christopher Saunders

MTU Dreams Shattered by Sobering Realities

According to In-Stat/MDR, the dream of an effortless, ultra-profitablebroadband business focused on multi-tenant structures has proven to be amyth. Re...

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Cox, McCann in iTV Ad Deal
Media

Cox, McCann in iTV Ad Deal

24y Christopher Saunders

Cox, McCann in iTV Ad Deal

The deal will test VOD advertisements for advertisers including Coca-Cola. Read More...

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AOL COO Stepping Down
Media

AOL COO Stepping Down

24y Kevin Lee

AOL COO Stepping Down

UPDATE: Robert Pittman, COO of AOL Time Warner and interim chief of America Online, will leave the company once a new CEO of theAmerica Online divisio...

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CMR, comScore Extend Alliance
Media

CMR, comScore Extend Alliance

24y Christopher Saunders

CMR, comScore Extend Alliance

A month after each made an acquisition, the two research playerslook to strengthen their ties. Read More...

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For Better Email Results, Survey Your Audience
Email

For Better Email Results, Survey Your Audience

24y Jeanne Jennings

For Better Email Results, Survey Your Audience

Want to know what your email recipients want? Just ask! Read More...

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B2B Email How-To’s: From Planning to Creative, Part 1
Email

B2B Email How-To’s: From Planning to Creative, Part 1

24y Karen Gedney

B2B Email How-To’s: From Planning to Creative, Par...

From making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Read More...

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NetInfinium
Email

NetInfinium

24y Team ClickZ

NetInfinium

NetInfinium offers a variety of products and services for email marketers. Read More...

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Iterative Design Can Be Lazy Design
Marketing

Iterative Design Can Be Lazy Design

24y Gerry McGovern

Iterative Design Can Be Lazy Design

You're in charge of a large Web site. Need help to make it better? Develop a common set of design standards, so your site will be easier and more cost...

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Scient Files Chapter 11, Sells Assets
Media

Scient Files Chapter 11, Sells Assets

24y Erin Joyce

Scient Files Chapter 11, Sells Assets

Long-term obligations and a cash crunch push the interactive agency into bankruptcy and an eventual asset sale to SBI and Company. Read More...

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Latinos Outpace Other Groups' Online Growth
Audience

Latinos Outpace Other Groups' Online Growth

24y Christopher Saunders

Latinos Outpace Other Groups' Online Growth

The ethnic group, a leader in key media technologies, is expanding at a rapid clip on the Internet, but a wide disparity remains between whites and ev...

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The FTC and Disclosure, Part 2
Search

The FTC and Disclosure, Part 2

24y Danny Sullivan

The FTC and Disclosure, Part 2

Federal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...

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Almost Half of Brits Want Quiet
Data insights

Almost Half of Brits Want Quiet

24y Robyn Greenspan

Almost Half of Brits Want Quiet

Some cell phone owners in the UK believe the intrusive devices should be banned in public places, but this figure is low compared to other European co...

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Virtual Identity: An American Blind Spot
Media

Virtual Identity: An American Blind Spot

24y Len Ellis

Virtual Identity: An American Blind Spot

Do consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part o...

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Yahoo! Expands Real Estate Classifieds
Media

Yahoo! Expands Real Estate Classifieds

24y Christopher Saunders

Yahoo! Expands Real Estate Classifieds

The deal with Cityfeet.com continues the portal's efforts to cushion itself from the soft media market. Read More...

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Execs and Accounts for July 17, 2002
Media

Execs and Accounts for July 17, 2002

24y Zachary Rodgers

Execs and Accounts for July 17, 2002

MaxWorldwide appoints former Coca-Cola marketing head as chief strategy officer; SF Interactive hires Bill McGee as EVP of marketing; The Weather Chan...

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Who Owns Your Hyperlinks?
Media

Who Owns Your Hyperlinks?

24y Vin Crosbie

Who Owns Your Hyperlinks?

A European court says deep linking means deep trouble for a news search engine. Read More...

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Building a Yield Model, Part 3
Analytics

Building a Yield Model, Part 3

24y Melaney Smith

Building a Yield Model, Part 3

You've got them to your site, but they haven't started generating revenue yet. In part three of this series, watching them closely. Read More...

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