Pepsi launches Sierra Mist TV-Web effort; 24/7 Real Media cuts costs, posts loss; new pop-up blocker debuts. Read More...
View articleThe Internet has been instrumental in helping small businesses tooperate, while also contributing to their individual success, according to a pair of ...
View articleIn a privacy policy update, the Web portal assumes new rights to share personal information, and will require users to opt-out of marketing mailings. ...
View articleThe travel site is busy signing marketing deals with carriers following anairline industry effort to scale back or eliminate commissions paid forticke...
View articleIf less clutter equals more click-through, then sponsorships are the way to go. Read More...
View articleSo, you need to educate the market, and you’ve chosen an email newsletter to help you do the job. Chris shares some do’s and don’ts for email newslett...
View articleSavicom provides e-mail delivery and list management services designed for high-volume message delivery. Read More...
View articleMail Chimp is an HTML email delivery tool from The Rocket Science Group. Read More...
View articleCreate and send personalized, targeted emails based on your subscribers’ interests and demographics. Read More...
View articleFacts are important. But which facts are more important than others? Your Web site should let people know. Read More...
View articleThe travel industry is going to have to step up its customer service efforts to regain consumer trust, according to a survey from Jupiter Media Metrix...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View article.Com Marketing hires a traffic and production manager; RBI goes with DART for ad serving and e-mail; and LastMinuteTravel doubles its marketing force....
View articleThe Japanese automaker takes the wraps off its new youth-focused brand, and is expected to throw heavy Internet advertising behind its launch. Read Mo...
View articleIn its first major effort since the merger that forged the company, 24/7 Real Media takes to the trades. Read More...
View articleSecurity spending at most organizations accounts for somewhere between 2 and 20 percent of the total IT budget, according to research from Giga Inform...
View articleAltura International signs a deal with the auction behemoth to open up mailorder and online catalog businesses to eBay users. Read More...
View articleA study by the Progress & Freedom Foundation shows marked changes from the FTC's findings in 2000. Read More...
View articleYahoo! and ACNielsen find a slight drop in consumer confidence in online media and commerce, but point to several promising trends. Read More...
View articleA long-dreamt-of customer data management tool appears to be gaining traction. Read More...
View articleAmerica Online signs another incentives marketer eager to reach its subscriber base. Read More...
View articleContactMail is a permission-based email delivery and management solution that includes email list management, segmentation, and comprehensive campaign...
View articleeList eXpress offers mailing list management, personal email forwarding, and email relaying services. Read More...
View articleOn vacation in Mexico, Seana still can't turn off her media-buyer antennae. Read More...
View articleYou can measure some aspects of your promotions, but do you know if your brand message is getting through? Read More...
View articleNOP World forms new technology practice; Amazing Media signs Verticalnet; Universal links DVDs to site. Read More...
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