Expedia signs a marketing deal with Delta Air Lines, which last weekeliminated many base commissions in a move that hurt mostly the smaller players. R...
View articleContributing to growing optimism about the future of online advertising, research from eMarketer suggests that the online ad space is on track for gro...
View articleSony shills online in 'Spider Man' promo; Switchboard launches upgrade; L90, eUniverse formalize divorce. Read More...
View articleGroup Mail is a licensed software that manages e-mail lists and campaigns for small to mid-sized businesses. Read More...
View articleGammadyne produces shareware programs for the Windows-PC platform. While these aren’t limited to marketing applications, the company offers downloads ...
View articleKowaBunga’s Opt-in Pro is a suite of online marketing software for self-managed campaigns. Read More...
View articleText? HTML? Flash? In this B2B mailing, the richer the format, the better the results. Read More...
View articleThe almost inaudible ’ping’ of new mail may not convey the same urgency of a ringing phone, but impatient customers are still waiting on the other end...
View articleiPost touts itself as an all-around e-mail services firm. They handle one-time mailings, ongoing newsletters and loyalty/retention programs. Read More...
View articleWhitehat provides opt-in e-mail marketing services, with a focus on ethical (i.e. no-spam) marketing practices. Read More...
View articleTactics, psychology, and complexity -- why B2B email marketing is different (and why Debbie thinks it’s a whole lot more interesting) than B2C. Read M...
View articleThe wireless ad firm launches a service for marketers to connect traditional ads to mobile phone-based interactive creative. Read More...
View articleCost-conscious businesses increasingly are turning to the Internet in lieu of traditional direct mail campaigns, according to findings from research f...
View articleThe e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints. Read...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleBoth Naviant and Experian experience some changes at the top. Read More...
View articleLet someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Read M...
View articleLagardere, Ford and eBay launch instant messaging bots in partnership with ActiveBuddy. Read More...
View articleIDC has raised its forecast for worldwide PC shipment growth in 2002 from 1.8 percent in December to 3.0 percent after it saw signs of growth in some ...
View articleThe startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...
View articleBlue chip brands take the Web seriously. No longer an experiment, the Web's an expected component of the mix. If only we could get standards and metri...
View articleNotice something new? We've made changes to ClickZ's Web site. Columns are now organized by Track, enabling you to quickly find the information that m...
View articleSony Pictures' blockbuster release of 'Spider Man' wages an aggressive online campaign directed at Web-savvy fans of the slippery superhuman arachnid....
View articleInteractive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Rea...
View articleThere’s not a lot you can’t communicate to customers via email. E-newsletters are a highly effective means of bundling multiple messages. Read More...
View articleCompelling offers and targeted branding campaigns could win over customers looking for wireless Internet products and services, a study by ConStat fou...
View article