A study of customer loyalty among European online retailers by Jupiter MMXI found a correlation between a large reach for a site and high retention ra...
View articleExcite signs on with Engage; OPA grows membership; Perrier taps Byte for site. Read More...
View articleFollowing on the heels of last year's effort, the New York Times Co. is monetizing back stories with a special advertising section. Read More...
View articleSurfers hate them so much, they'll pay to block them. Now, a study says users really aren't that bothered. Do pop-up ads tarnish a brand or elevate aw...
View articleThe two firms will co-market products, echoing moves by other metrics players to parlay their offerings into all-in-one solutions. Read More...
View articleA series of moves continues the Web portal's efforts to become a marketing platform for movie studios. Read More...
View articleWhen companies don't listen to customers, copywriters' jobs are much tougher. Here's a Web-based company that literally hears what visitors think of t...
View articleThe worldwide Internet population held stable at 308.7 million users in February 2002, according to comScore, with virtually no significant shifts in ...
View articleBulletPass can help send important emails, product announcements, newsletters, and other types of electronic media to your customers and clients. Read...
View articleCheetahMail offers CheetahMail Capture, Analyzer, and FastTrack for email marketing needs. Read More...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
View articleThe scandal-plagued real estate play says bartered ads were improperly recorded as revenue for the year 2000; results for last year also to be restate...
View articleGlobal investment in fulfillment software applications by enterprises and logistic service providers will grow from $1.4 billion in 2001 to $2.7 billi...
View articleWill iTV be a prime-time sensation or as ho-hum as a warmed-over rerun? Will marketers have to invent new models or repurpose what they're already doi...
View articleMore European households will be watching digital TV than will be using the Internet by 2006, according to Jupiter MMXI. Read More...
View articleTMP's online unit will go head-to-head with newspapers beginning next month. Read More...
View articleCoupon fraud costs companies millions -- and has even been linked to terrorism. Can e-coupons deliver the benefits without the risks? Read More...
View articlePerfect Circle Media launches new unit, will rep travel sites; EyeWonder supports pop-ups; Yahoo! Finance begins selling new ad format. Read More...
View articleAsk questions. Expect answers. Don't settle for the geese, the salmon, or 'bidirectional change propagation.' Read More...
View articleIn addition to potentially shuttering online casino sites, a proposed extension of a 40-year-old interstate gambling law also could have a withering e...
View articleLookSmart's reach and offerings for large and small marketers have kept revenues rising, even during the downturn. A commitment to relevance keeps use...
View articleAdvertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income. Read More...
View articleThe Los Angeles ad network said it's taking a hard look at barter agreements made in conjunction with troubled Homestore.com. Read More...
View articleAmid growing competition in the paid listings space, the purchase aims to counter rivals Overture and Google. Read More...
View articleNonprofits online: Raise money for your cause and earn donors' trust. Read More...
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