Creative shop Deutsch NY makes an appointment to its Revlon account; Hollister gets a new Web presence; and New Moon Media adds a top branding expert ...
View articleThe embattled ad player exits Latin America -- again. Read More...
View articleDisney will host a special sweepstakes site and Mazda-related content site, designed to encourage test drives. Read More...
View articleWhen bringing users into an 'inner sanctum' where they'll be asked to reveal personal information, make sure they feel safe doing so. Read More...
View articleSure it's inexpensive and more flexible when compared to traditional telephone service, but is using the Internet for voice applications ever really g...
View articleThe larger ad formats supported by the IAB are seeing steady growth. Read More...
View articleGoogle takes shot at Overture, rivals; FTC plans crackdown on 9/11 spam. Read More...
View articleThe agency's Bureau of Consumer Protection is getting ready to bash the people trying to make a buck by selling junk on the basis of patriotism or fea...
View articleThe San Francisco metropolitan area has surpassed Seattle/Tacoma as the U.S. region with the highest IT IQ, according to a report from Brainbench. Rea...
View articleThese days, media buyers are often called upon to persuade a little. Here's how to jump that hurdle and get to the fun part. Read More...
View articleAs the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...
View articleSave the bells and whistle for something else. Here's how to make Web navigation clear, functional, and useable. Read More...
View articleThe right publisher -- and the rightpublication -- can link you directly to your target audience. A respected title also adds value to your brand. Rea...
View articleStop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...
View articleWith a CPC model that meets advertisers' demands, Google's giving Overture some serious competition. But the real threat may be to the paid-inclusion ...
View articleWhat's the zeitgeist in the world of rich media, and how can you take advantage? Eric shares the lay of the land. Read More...
View articleWhen repurposing television or theater ads for the Internet, take some simple steps to adapt the creative to the environment. Read More...
View articleThe number of people with Internet access from home worldwide is nearing 500 million, according to Nielsen//NetRatings. Read More...
View articleThe Web portal's Movies and Travel sites will launch promotions for Twentieth Century Fox and British Airways. Read More...
View articleYahoo! fills a top communications role; an L90 co-founder and board member steps down; and MindArrow adds three to its executive team. Read More...
View articleIAB, CFO.com create CFO committee; Eyeblaster launches new version platform; AOL continues H&R Block promotion. Read More...
View articleWorldwide B2B e-commerce will total $823.4 billion by the end of 2002, eMarketer found, and the strong growth will continue through 2004. Read More...
View articleThe PDA maker settles with the FTC, meaning that it must disclose that many of itshandhelds require the purchase of add-ons for wireless access to the...
View articleThe nation's No. 2 fast food chain continues its online marketing efforts, in a two-day promo in conjunction with recent marketing partner America Onl...
View articleHow much of a benefit is co-branding, really? In this series, Martin defines the topic, looks at the hype and the reality of co-branding -- and define...
View articleThe former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups. Read More...
View articleBusiness-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to G...
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