As the rising tide of spam threatens to swamp email recipients and drown out the messages of legitimate marketers, some are hoping that the government...
View articleIs every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these ti...
View articleIn the world of permission-based email marketing, recipients should always have the right to reconsider. Read More...
View articleBroadband Internet usage outpaced narrowband usage for the first time in January 2002, according to Nielsen//NetRatings, as broadband surfers logged 1...
View articleThe beverage company hopes to get better consumer information through a Web contest promoted across Viacom's properties. Read More...
View articleThe New York-based e-mail change of address firm gains a major channel to beef up its database. Read More...
View articleIf you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...
View articleSeven more leadership lessons from top Silicon Valley CEOs. Read More...
View articleThe troubled online research firm continues launching Internet advertising products, with the release of its Advertising Planning System. Read More...
View articleContinuing its efforts to promote its expanding backbone -- and in the wake of financial concerns -- the telecom debuts a new campaign in global marke...
View articleLocking yourself into price competition is a losing proposition. If you're providing value, your customers may even be willing to pay more. Read More...
View articleAdvertisers and sellers of rich media ad units stand to benefit from a major upgrade to Macromedia Flash. Read More...
View articleDespite rivals' exit from the region, the ad network buys Oslo-based CPC player Dayrates. Read More...
View articleAs more Americans become Internet veterans, the Pew Internet & American Life Project found Internet users are more efficient and serious with their on...
View articleCox papers launch interactive ventures; TMP Worldwide gets a CFO; and niche travel marketer TripAdvisor gets its biggest client win yet. Read More...
View articleA scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher;...
View articleOnline fraud losses for 2001 were 19 times as high, dollar for dollar, as fraud losses resulting from offline sales, GartnerG2 found. Read More...
View articleJason believes dynamic screensaver technology is the killer app for communicating with your affiliates, customers, and employees. Read More...
View articleThe networking player's ads focus on security and reliability -- both especially hot topics in recent weeks. Read More...
View articleEver seen a deal where online media is thrown in for 'free'? Here's how to evaluate its real worth. Read More...
View articleBe Free expands Acclaim; CMGI, Engage face lawsuit; iTV player PVI acquires SciDel. Read More...
View articleThere are plenty of ways to cut through the clutter. The most elegant? A really good idea. Read More...
View articleMSN is banking that the allure of cash will woo America Online subscribers. Read More...
View articleLookSmart creates a new sales VP role; About 's David Hills is handed an additional post; and Organic launches a motor sports Web site to herald NASCA...
View articleThe purchase of BrightStreet will give the Internet loyalty player a tool to track in-store redemptions. Read More...
View articleBusinesses in the United States and Britain are the most likely to leverage the Internet for marketing and customer support, according to a new study ...
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